Original Branding.
Original Marketing.
A Spoonful of Ginger.
Stand Out and Sell More.
What brings you here? A need for marketing expertise, a better website, or is it a lack of leads, or no direction for future growth? Maybe your branding just feels stale? We can help! As a marketing communications agency, we specialize in creating high quality branding and marketing content for organizations in economic development, health & wellness, manufacturing, travel & leisure, retail and more.
Original Ginger Virtual Lounge
We are accustomed to managing client projects over the phone or the web. No matter where you are located, in Canada or in the US, we can help guide you every step of the way.
Just for fun visit our virtual studio with audio on.
Enjoy the ambience for a while with a cup of coffee!
#MustLoveDogs
Featured Case Studies
Rendering the Right Online Image for Viking West, Expanding a Healing Brand for Rebalance Rehab, and Overcoming A Communications Paper Jam for Com Pro Managed Business Solutions.
It’s in the Way We Work
Selecting the right branding and marketing communications agency isn’t always easy. Who can help you overcome challenges and take your business to the next level?
We believe it’s how we work that sets us apart. While other branding and marketing communications agencies may offer similar services, it’s the experience of working with us and our guided process that you’re trusting; we take that trust very seriously.
We begin by asking the right questions. What are your goals? What makes you unique? With the right tools and our expert guidance, we will help you embrace change and rediscover your brand by defining intention, creating clarity, working with purpose, and finding balance. Whether you’re an established brand with previous experience in marketing or an entrepreneur and haven’t dipped your toes in yet, we promise to make your experience inspiring, enlightening, and impactful.
“We engaged the team at Original Ginger to create a new website for our business, but ended up with so much more.
Their process and rigour in leading the project greatly improved our self-awareness as a business and ability to effectively communicate our value proposition to the world. We have received so many compliments about our site and our business has continued to grow during a very difficult year.“
– Mike Schlender, President, Viking West Engineered Products Ltd.
Featured Case Studies
Tapping into a unique brand story for True Aromatherapy Products & Spa (TAP), Creating a website hub of healing for Michelle Simpson Wellness, and Making a Splash for Aqua Spa and Pool Supply.
“One minute I was meeting with Original Ginger for coffee and the next my dreams were coming true right before my very eyes! When starting my new life coaching practice, I knew I needed to up my game and get working on a brand that aligned with who I am and what I do. I now have a website, logo, professional photos and a marketing plan for my new business that I could not be more proud of. We worked collaboratively, they kept me accountable and on track, and the end result was everything I could have ever wanted and more.
OG will continue to be my first and only choice for brand development and marketing, and I owe them a huge thank you for taking the vision in my head, and bringing it to life. You guys are amazing!“
– Cher Duyzer, Living Well
Transform Your Brand
Your brand is the face you present to the world. It’s your ambassador, your public persona, your personality. And it matters. Whether you need a brand evolution, revolution or you’re starting from scratch, we can elevate your business by building a brand you’ll proudly show off!
What goes into a brand? A lot more than you might think! From logos, to websites, to marketing communications, your brand is how your customers experience your company.
It’s our mission, as a marketing communications agency, to ensure that this experience is accurate, meaningful, engaging, and inspiring. With over 20 years’ experience in branding, we love helping you grow your business with everything from full-service marketing packages, to high-level brand consulting.
The Original Ginger team has been fantastic to work with. They helped us to create a unique and cohesive brand which has had a positive impact on our business.
The work by the Original Ginger team has helped us share the unique aspects of our offerings and helped us improve our partnerships with clients in the community. Creating a cohesive brand and marketing strategy has also had a positive impact on our internal team – keeping the vision and mission of our business front and centre. We highly recommend the OG team!
– Nicole Olson, President, Rebalance Rehab
Brands We’ve Transformed
Follow Us
No one celebrates summer like our creative cats! After a “big hit” for a client, our OG team members celebrate with some Ginger-ale floats or are they Ginger Beer floats? We’ll never tell. 🤭
That’s for you to ponder… and to find out more about us: https://originalginger.com/our-agency/
Here’s one of our creative directors, Todd, #ForestBathing, to boost energy and to re-center. All of our team members have their personal ways to get inspired and reenergize… Fresh air walks, Chai tea on a porch swing, playing fetch with the dog, and picnics in the park.
So, the next time you’re feeling stressed or isolated, shut that computer (yes, we said it) get out there in nature and do the same. Or at least take 10 minutes out of your day to visit the world outside your room.
Trust us, your brain will be more refreshed when you get back.
We love to nurture and support female-led businesses, and we’re proud to say that our team is 85% woman-powered, because let’s face it, strong, intelligent women make the world go round! Like Amelia Earhart, who we celebrate today!
"Use your fear.... it can take you to the place where you store your courage." - - Amelia Earhart.
Our female team members were hired not just because they are women. They were the best talent to mentor and support, and we want to see more women empowered in business.
How are you supporting the women in your life? How are you teaching them to reach for the stars, like Amelia? 😉
Ah summer! Before COVID-19, we took for granted that we could attend fun client events, like the #Canadians Baseball Game at Nat Bailey Stadium, where took in a game while grabbing a hot dog or ice cream.
And as people head into round 2 of COVID vaccinations, we hope that everyone will be able to once again enjoy their favourite summer activities.
What are you dying to do once more? Share your post-COVID wish list in the comments! (We’re pretty sure traveling, and hugging, are top of the list).
To B or to B2B? That is a very good question. What is B2B and how does it differ from B2C? Especially when it comes to ecommerce? Find out why B2B businesses are finding better ways to gain and retain customers by going online.
We clear things up by breaking things down. Learn:
• How a B2B business differs from B2C?
• 5 common B2B models: which one do you fall under?
• We dispel the B2B myths and misconceptions that could be holding you back
• How B2B ecommerce can benefit your sales process and help your business become more efficient
You won’t want to miss this comprehensive B2B guide. Link in bio.
Good things take time. Your dream business may need time to come together and your road to success may be bumpy, but we just want to say hang in there.
If you need inspiration, advice, or just feel lost and need direction, we offer consultations. They’re also great for when you need strategic expert advice, or just to stay on the right track.
We can be your accountability partner, keeping you motivated when life gets hard. We’re here to cheer you on!
And we’re here to help. 😊 Find link in bio to find out more.
The OG Team
Starting a B2B e-commerce business? It can be very overwhelming. So, we developed a shortlist of agency tips that can give your online business a head start!
From picking your products to legal aspects, to website must-haves for attracting and retaining B2B customers…
These are features we recommend as we walk you through important considerations, step-by-step: https://originalginger.com/what-is-b2b-ecommerce-why-sales-strategies-are-going-online/
Know anyone starting a new online storefront? Tag them so they don’t miss any of our professional tips.
Playful straplines and an eye-catching logo made our work for @ravensbrewing + @ravensdistillery one of the most fun projects to date!
We just wanted to spotlight the ‘awesomeness’ of this project.
We loved getting to know the people behind this award-winning, family-owned brewery in Abbotsford, BC.
We feel their new logo really represents their bold, fun-loving brand. Their playful personality now comes through in their new strapline (which is our fave): “The bold take flight.”
Now they can use their new branding elements, plus the updated colour palette, and new ideas for product packaging we suggested, to inspire the décor in their new location. Glad we could help your brand take flight!
Check out our case study from link in bio.
#casestudy #TeamOG #successstories #awesomeprojects #ourclients #ravensbrewery #marketing #branding #logodesign #straplines #contentwriting #brandingstrategy #marketingagencyvancouver #behindthescenes #agencylife
Over 55 million people use WordPress and it’s built perfect for business websites. If you want to get the most out of your site, a WP Specialist is recommended, because they know how to quickly deliver a beautiful, efficient, SEO-optimized website that could become your business’ main marketing tool.
Here’s why DIY design isn’t always the most cost-effective or easy way to go. Find out Why a WP specialist is totally worth it: [Link in bio].
Alien enthusiasts rejoice! It’s #WorldUFODay! What’s your favourite alien movie, museum, tourist attraction or UFO-themed B&B?
Our fave movie is E.T. – I mean, come on, he loves M&M’s and so do we!
And if you want to feel like you’ve been taken aboard a spaceship, this is one camping site that E.T. would approve of -- link in bio.
Have you watched the skies for something “out there”? Admit you’re a believer by commenting with #WeBelieve 👽
#WorldUfoDay #UFO #alien #alienattractions #alienmovies #UFObandb #ET #UFOglamping #camping #watchtheskies #UFOlovers #alienenthusiast #funfridays #fun #tgif #weareoriginal #behindthescenes #teamOG
Canada Day is a time to reflect on all the unique things that make us “Canadian”, our sources of joy and what we can do better.
One thing that brings us joy is a dash of ginger – everyone needs a little spice in their life. Spice, like Canada, is all about variety and everyone’s invited to make and sample some Gingersnaps today - on National Gingersnaps Day!
Here’s a traditional recipe that’s super tasty and easy to make - link in bio.
Summer’s here!! Got your sunscreen, sunglasses and popsicles? Here are some fun facts about summer that you can soak up as you try to survive this latest heatwave:
• In the summer heat, France’s Eiffel Tower expands 6 more inches! Wonder what will happen in this latest heatwave?!
• Pagans celebrated midsummer by jumping over bonfires 🔥. It was believed the higher you jumped, the higher your crops would grow.
• Popsicles 🍡were accidentally invented in 1905 by an 11-year-old boy who left a glass of soda sitting outside and by the next morning, it had frozen.
• According to Forbes, the top 3 summer injuries are caused by 1) playground equipment; 2) skateboards; 3) trampolines!
• Between Memorial Day and Labour Day, Americans eat over 7 billion hot dogs 🌭
From the Blog
- What is a Marketing Consultant?
As women entrepreneurs, we are used to wearing many hats, ready to take on any task that needs doing. Yet, what if we were to tell you that, sometimes, knowing when to delegate is the best action a leader can take? As much as we try, we can’t be experts in everything, and […] - How to Market a Small BusinessHow do you get the word out about your business? As a smaller enterprise, you may not have the massive budgets of big corporations. However, you can still do some pretty amazing things, if you know how to make the best use of the budget you have. Guided by the right insights […]
- What is B2B Ecommerce? Why Sales Strategies Are Going OnlineIf you’re a business selling to another business, then you are B2B. It may not sound complicated but there’s a whole other way to market your products and services when you’re a manufacturer, wholesaler, or distributor, or other B2B business. To add to the confusion, B2B marketing is beginning to […]
