Original Branding.
Original Marketing.
A Spoonful of Ginger.
Stand Out and Sell More.
What brings you here? A need for marketing expertise, a better website, or is it a lack of leads, or no direction for future growth? Maybe your branding just feels stale? We can help! As a marketing communications agency, we specialize in creating high quality branding and marketing content for companies in health & wellness, manufacturing, technology, retail and more.
Original Ginger Virtual Lounge
We are accustomed to managing client projects over the phone or the web. No matter where you are located, in Canada or in the US, we can help guide you every step of the way.
Just for fun visit our virtual studio with audio on.
Enjoy the ambience for a while with a cup of coffee!
#MustLoveDogs
Featured Case Studies
Rendering the Right Online Image for Viking West, Expanding a Healing Brand for Rebalance Rehab, and Overcoming A Communications Paper Jam for Com Pro Managed Business Solutions.
It’s in the Way We Work
Selecting the right branding and marketing communications agency isn’t always easy. Who can help you overcome challenges and take your business to the next level?
We believe it’s how we work that sets us apart. While other branding and marketing communications agencies may offer similar services, it’s the experience of working with us and our guided process that you’re trusting; we take that trust very seriously.
We begin by asking the right questions. What are your goals? What makes you unique? With the right tools and our expert guidance, we will help you embrace change and rediscover your brand by defining intention, creating clarity, working with purpose, and finding balance. Whether you’re an established brand with previous experience in marketing or an entrepreneur and haven’t dipped your toes in yet, we promise to make your experience inspiring, enlightening, and impactful.
“We engaged the team at Original Ginger to create a new website for our business, but ended up with so much more.
Their process and rigour in leading the project greatly improved our self-awareness as a business and ability to effectively communicate our value proposition to the world. We have received so many compliments about our site and our business has continued to grow during a very difficult year.“
– Mike Schlender, President, Viking West Engineered Products Ltd.
Featured Case Studies
Tapping into a unique brand story for True Aromatherapy Products & Spa (TAP), Capturing the Essence of Cher Duyzer’s Living Well, and Making a Splash for Aqua Spa and Pool Supply.
“One minute I was meeting with Original Ginger for coffee and the next my dreams were coming true right before my very eyes! When starting my new life coaching practice, I knew I needed to up my game and get working on a brand that aligned with who I am and what I do. I now have a website, logo, professional photos and a marketing plan for my new business that I could not be more proud of. We worked collaboratively, they kept me accountable and on track, and the end result was everything I could have ever wanted and more.
OG will continue to be my first and only choice for brand development and marketing, and I owe them a huge thank you for taking the vision in my head, and bringing it to life. You guys are amazing!“
– Cher Duyzer, Living Well
Transform Your Brand
Your brand is the face you present to the world. It’s your ambassador, your public persona, your personality. And it matters. Whether you need a brand evolution, revolution or you’re starting from scratch, we can elevate your business by building a brand you’ll proudly show off!
What goes into a brand? A lot more than you might think! From logos, to websites, to marketing communications, your brand is how your customers experience your company.
It’s our mission, as a marketing communications agency, to ensure that this experience is accurate, meaningful, engaging, and inspiring. With over 20 years’ experience in branding, we love helping you grow your business with everything from full-service marketing packages, to high-level brand consulting.
The Original Ginger team has been fantastic to work with. They helped us to create a unique and cohesive brand which has had a positive impact on our business.
The work by the Original Ginger team has helped us share the unique aspects of our offerings and helped us improve our partnerships with clients in the community. Creating a cohesive brand and marketing strategy has also had a positive impact on our internal team – keeping the vision and mission of our business front and centre. We highly recommend the OG team!
– Nicole Olson, President, Rebalance Rehab
Brands We’ve Transformed
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We love 💗 dogs..... Oh & Branding, Websites, Ecommerce and Content Marketing
C’est bon! Want to learn more about our Francophone heritage from the comfort of your own cabin or home?
Celebrate all things French Canadian by ordering in some poutine and checking out this year’s “safe” version of the Festival du Bois – which has gone online!
Sure, you can’t taste fresh maple syrup on a stick (one of the highlights of the festival), but you CAN sit down and chug teaspoons of it as you experience amazing music, dance and the joyful Francophone spirit on your computer, tablet, or smartphone.
@festivaldubois runs from April 16 to 30, 2021! See link for more info: https://www.festivaldubois.ca/
Photo by Charles Deluvio on Unsplash
#festivaldubois2021 #festivalfridays #tgif #ourheritage #Francophones #frenchcanadianculture #familyfun #covidsafe #onlinefestivals #frenchcanadianmusic #canadiandance #explore #thingstodo #getyourfrenchon #findyourfrenchside
Top 10 Things You May Not Know About Original Ginger… it could get weird and wonderful. It’s like the Secret Life of Pets but with marketers (even stranger) … Read: https://originalginger.com/the-top-10-things-you-may-not-know-about-original-ginger/
(Warning: this blog post may cause you to like Gingers, have excessively creative ideas, get inspired or may leave you with the urge to speak in taglines. Original Ginger is not responsible for any sudden urges to work with us or become our BFF’s)
#top10 #behindthescenes #OGagency #marketingminds #whatmakesus #behindtheagency #marketingmagic #weirdandwonderful #blog #gingerlove #adashofginger
#talkingintaglines #getinspired #originalbranding #originalthinking #brandingagencyvancouver #brandingexperts #marketingmatters #branditlikeaboss
Need time to just chill 😎
? Take 3 minutes, grab a tea, and visit our new website’s Virtual Lounge, a haven from COVID worries… link in bio
This stressful pandemic has thrown us all for a loop. Cooped up, no gatherings. It can feel like the weight of the world is on your shoulders. So we thought, why not create a space on our new website where you can just chillax, get comfy, turn on your audio and take 3 minutes of chill for yourself. Enjoy! And check back often. We’ll be changing things up as the seasons change. Link in bio.
#timetochill #threeminutechill #chillvibes #covidfree #takeatimeout #getcomfy #relax #tgif #feelgoodfridays #virtuallounge #video #spotpoppy #OGteam #newwebsite #safespace #loungeday #stressfreespaces
World Health Day is all about promoting equitable, universal healthcare, which the pandemic has shown us SHOULD be a priority.
The COVID-19 pandemic has laid bare the inequality in our global healthcare systems and it’s time we address it. After all, the benefits of good health and wellbeing should be extended to everyone, regardless of where they live.
World Health Day is a day to recognize that we need to help those in struggling areas to gain better access to crucial health provisions.
That’s why we need to spur action from individuals, policy makers and healthcare workers to make true, universal healthcare a reality for EVERYONE.
At Original Ginger, we support these health initiatives, and we invite you to learn more by visiting the link in bio.
“Spring is the time of plans and projects.”
~ Leo Tolstoy
Ready to shake off winter’s mellow vibe and plan for new beginnings? After this sluggish business year, we’re sure you’re saying heck yes!
Fresh content is the perfect way to reach new customers and strengthen your relationships with existing ones. Grab their attention with fresh social content, blogs, newsletters, eBooks, or new brochures.
If you’re not sure how to create that buzz worthy content, don’t fret. It doesn’t come naturally to every business owner. It takes time to develop… But that’s also why we’re here. We’ve spent years helping our customers with content creation and we would love to work with you to get your business noticed. Give us a call at 1.855.298.8650.
Photo by Megapixelstock from Pexels
#leotolstoy #quotablequotes #inspiring #spring #plansandprojects #getyourspringon #newbegginings #freshstart #businessreset #contentmarketing #contentcreation #contentwriters #marketingagencyfraservalley #makeyourmarketingcount #blogs #ebooks #brochures #buzzworthycontent #memorablemarketing
Looking for a safe way to get outside and enjoy Easter Monday? Bring your bubble to see the beautiful trees in Vancouver’s Cherry Blossom Festival 🌸! Check out the website for cherry tree maps, photos, films, tree talks and walks. Link in bio.
#vancouvercherryblossomfestival #blossomfestvancouver #cherryblossoms #VCBF2021 #cherrytreemaps #familyfun #easter #eastermonday #covidsafefun #checkoutthecherries #treetalks #treewalks #walkwithfamily #bubblebonding #thingstodo #getoutsideandplay #vancouverevents #covidsafe
After the merciless eating of chocolate bunnies (missing ears and tails), the chocolate bunny union has declared this Easter long weekend “Be Kind to Bunnies Day” and they ask all former bunny nibblers to switch to chocolate eggs instead.
We hope you have fun egg-hunting this long weekend, while you relax and enjoy family time safely within your bubble, whether it’s made up of family or friends or chocolate bunnies 🐇
Happy Good Friday!
Photo by Karolina Grabowska from Pexels
#goodfriday #easter #easterlongweekend #longweekendideas #chocolatebunny #bekindtobunnies #bunnylovers #eastereggs #easterfun #familytime #covidsafefun #bunnyfun #tgif #fridayfun
Sadly, this may be our last official PB & J Day! Due to too many peanut allergies, Canada is considering banning the product from grocery shelves...
Just kidding! April Fools 😉 Don’t worry. Your kid’s favourite sandwich filling is going nowhere… That’s the beauty of being Canadian. We can take a good joke as good as we give em’. And making people laugh is part of our history! So in honour of April’s National Humour Month, here’s a reminder of some of the funniest people and shows to come out of our beloved Canada:
• Schitt’s Creek (and the hilarious Daniel Levy – need we say more?)
• SCTV – a forerunner of SNL
• Mike Meyers
• The Trailer Park Boys
• Seth Rogen
• Corner Gas
• Jim Carrey
Got a good joke? Share it with us this month!
Photo by Polina Tankilevitch from Pexels
#FunAtWorkDay #PeanutButterAndJellyDay #AprilFoolsDay #CanadianChuckles #CanadaCanLaugh #CanuckComedy #CanadianComics #justforfun #madeincanada #peanutbutter #nationalhumourmonth #April #hilarioushistory #funniestpeople #laughoutloud
One of the most courageous things you can do is identify yourself, know who you are, what you believe in and where you want to go.”- Sheila Murray Bethel
Bethel was talking about building business leaders, and building a brand is much the same. It’s an act of courage to discover who you are, uncover YOUR value and know how your business can grow!
But we get it… Entrepreneurs are often so busy working hard for everyone else, they sometimes forget to nurture their own brand.
An inspiring and energizing tete a tete with a brand consultant might be the best way to set aside the time, keep you on-track, accountable, and confident about your next steps.
Try a little business #selfcare… Give us a call about brand consultations at 1.855.298.8650
Photo by Guillaume Hankenne from Pexels
#riseandshinereflection #riseandshine #sheilamurraybethel #becourageous #bebold #beyourself #brandit #brandlikeaboss #knowyourself #marketingmindset #buildingbusiness #businessgrowth #whatsyourworth? #betterbusiness #businesssuccess #nurtureyourbrand #getittogrow #brandconsultantvancouver #fraservalleybrandingagency #brandexperts #businessselfcare #takingcareofbusiness
Here’s why many of our customers like @comprobusiness often come back for seconds…and thirds… or an ongoing helping of branding & marketing services!
“We worked with OG on a new website and brand strategy. The process was very thorough, and we have been extremely happy with the end result. We will continue to work with OG.”
– Mike Hamfelt, Vice President, Com Pro Managed Print Solutions
#ComeBackForSeconds #ourcustomers #OGclients #clientfeedback #testimonial #continuingcustomers #comprobusinesssolutions #managedprintproviders #managedITservices #happytohelp #ourachievements #portfoliopeek #OGAgency #brandbuilders #brandingexperts #brandingsuccess #brandlikeaboss #successstories #localbusiness #customwebsite #websitedesign #brandstrategy #ravereviews
Why today’s marketing needs new foundations, especially for Office Equipment Dealers, or ANY business that needs to evolve from the traditional sales model to a more digital one…
Today’s marketing playbook looks a lot different than it did 20 years ago, especially for office equipment dealers.
Customers now expect a great website, easy online sales, and digital catalogues… So, how do you know what essentials you need to compete both online and off?
Find out 5 ways to ensure your branding foundation is solid. Link in bio.
Photo by Karina Zhukovskaya on Unsplash
#modernmarketingtips #brandingadvice #officeequipmentdealer #officeequipmentseller #marketingofficeequipment #digitalsalesstrategy #brandstrategyforbusiness #buildyourbrand #brandevolution #copierdealerassociation #websitetips #standout #competeonline #beabrandsurvivor #brandfoundation #businessessentials #solidstrategies #copyingsuccess #salesstrategies #businessblog
Fear the fall? Don’t. Our advice is to take the leap. You could land on something great!
Holding on and blending in may work for a frog. But when it comes to a business, playing safe just won’t work. Not in these times…
The online space is where you need to take a leap. Don’t be afraid to let your brand personality shine in your website, social media, and online newsletters!
It could involve a simple visual tweak or more in-depth mastering of your messaging… In any case, this isn’t the time to camouflage your biz. It’s the time to stand out and get noticed…
Ask us how our services can help.
Photo by Stephanie LeBlanc on Unsplash
#DontFearTheFall #TakeTheLeap 🐸 #PowerUpYourOnlinePresence #BrandPersonalityBoost #MakeitShine✨
#TakeaRisk #brandpersonality #customwebsite #socialmediamatters #marketingmessage #onlinenewsletters #onlinepresence #beapowerplayer #branding #marketing #getnoticed #standout #makeyourmarketingcount #makeyourmark #shine #brandingconsultantvancouver #brandingexperts #getoutandgetnoticed
From the Blog
- Case Study: Original Ginger Delivers Branding and Content Marketing for Com Pro Managed Business Solutions
How do you “brand it like a boss?” With a custom-designed brand strategy, and the stickiest B2B marketing content we could create, we were able to craft a highly memorable and accessible story around Com Pro’s managed services. You can read all about our work for Com Pro Managed Business […] - 10 Tips Toward Better Marketing for Health and Wellness OrganizationsIn the past ten years, online searches for health and wellness products and services have exploded! This has been beneficial for many providers, but also means many will need to “step-up” their online marketing for Health and Wellness offerings, if they want to be heard over the noise. That means […]
- The Top 10 Things You May Not Know About Original GingerNo 1 We’ve evolved, so has our website. At Original Ginger, we know how important it is to keep growing, so we’ve refreshed our brand and launched a new website that better reflects how we can benefit you in today’s marketplace. Bonus You don’t have to be local to work […]
