Original Branding.
Original Marketing.
A Spoonful of Ginger.
Stand Out and Sell More.
What brings you here? A need for marketing expertise, a better website, or is it a lack of leads, or no direction for future growth? Maybe your branding just feels stale? We can help! As a web design and marketing agency, we specialize in creating high quality branding and marketing content for businesses in health & wellness, manufacturing, travel & leisure, retail, food & beverage, economic development, and more.
Original Ginger Virtual Lounge
We are accustomed to managing client projects over the phone or the web. No matter where you are located, in Canada or in the US, we can help guide you every step of the way.
Just for fun visit our virtual studio with audio on.
Enjoy the ambience for a while with a cup of coffee!
#MustLoveDogs
Featured Case Studies
Rendering the Right Online Image for Viking West, Expanding a Healing Brand for Rebalance Rehab, and Overcoming A Communications Paper Jam for Com Pro Managed Business Solutions.
It’s in the Way We Work
Selecting the right branding and marketing agency isn’t always easy. Who can help you overcome challenges and take your business to the next level?
We believe it’s how we work that sets us apart. While other branding, web design and marketing agencies may offer similar services, it’s the experience of working with us and our guided process that you’re trusting; we take that trust very seriously.
We begin by asking the right questions. What are your goals? What makes you unique? With the right tools and our expert guidance, we will help you embrace change and rediscover your brand by defining intention, creating clarity, working with purpose, and finding balance. Whether you’re an established brand with previous experience in marketing or an entrepreneur and haven’t dipped your toes in yet, we promise to make your experience inspiring, enlightening, and impactful.
“We engaged the team at Original Ginger to create a new website for our business, but ended up with so much more.
Their process and rigour in leading the project greatly improved our self-awareness as a business and ability to effectively communicate our value proposition to the world. We have received so many compliments about our site and our business has continued to grow during a very difficult year.“
– Mike Schlender, President, Viking West Engineered Products Ltd.
Featured Case Studies
Tapping into a unique brand story for True Aromatherapy Products & Spa (TAP), Creating a website hub of healing for Michelle Simpson Wellness, and Making a Splash for Aqua Spa and Pool Supply.
“One minute I was meeting with Original Ginger for coffee and the next my dreams were coming true right before my very eyes! When starting my new life coaching practice, I knew I needed to up my game and get working on a brand that aligned with who I am and what I do. I now have a website, logo, professional photos and a marketing plan for my new business that I could not be more proud of. We worked collaboratively, they kept me accountable and on track, and the end result was everything I could have ever wanted and more.
OG will continue to be my first and only choice for brand development and marketing, and I owe them a huge thank you for taking the vision in my head, and bringing it to life. You guys are amazing!“
– Cher Duyzer, Living Well
Transform Your Brand
Your brand is the face you present to the world. It’s your ambassador, your public persona, your personality. And it matters. Whether you need a brand evolution, revolution or you’re starting from scratch, we can elevate your business by building a brand you’ll proudly show off!
What goes into a brand? A lot more than you might think! From logos, to websites, to marketing communications, your brand is how your customers experience your company.
It’s our mission, as a web design and marketing agency, to ensure that this experience is accurate, meaningful, engaging, and inspiring. With over 20 years’ experience in branding, we love helping you grow your business with everything from full-service marketing packages, to high-level brand consulting.
The Original Ginger team has been fantastic to work with. They helped us to create a unique and cohesive brand which has had a positive impact on our business.
The work by the Original Ginger team has helped us share the unique aspects of our offerings and helped us improve our partnerships with clients in the community. Creating a cohesive brand and marketing strategy has also had a positive impact on our internal team – keeping the vision and mission of our business front and centre. We highly recommend the OG team!
– Nicole Olson, President, Rebalance Rehab
Brands We’ve Transformed
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Hitting a wall? Can’t wrap your head around a business problem or a vision or goal that seems so elusive and unsolvable? Your business is fabulous but maybe you just need help filling in the colour and breathing new life into your biz?
Like a fashion makeover would call in the experts, call in our Brand Fashionistas, or Brand Consultants lol, to coach you through whatever you need help with, and to bring new ideas and solutions through our one-on-one virtual consultations.
Here are some tell-tale signs that you’re ready to work with a consultant:
• You’re not feeling inspired, or you feel overwhelmed when it comes to your #BusinessGoals.
• You’re considering building your own website and need advice on tools and systems.
• You’re curious about Ecommerce and want to explore your options.
• Your marketing isn’t attracting new customers and you don’t know what to do to change it.
• Your existing website isn’t getting traffic, generating leads, closing sales, or engaging your customers and you don’t know why.
• Your business is changing, you want to grow, or you face increased competition and need help creating an effective strategy.
• Your branding is stale and you need expert advice on how to freshen things up.
• You need an objective person to be your collaborator, to discuss and share ideas, or problem-solve.
• And more…
At Original Ginger, we love working with business owners who are excited to grow their business. But if you aren’t looking for full-service support, and just want a fresh perspective on current challenges, contact us to arrange some consultation sessions. Link in bio or DM us to learn more.
Are you ready for unforgettable brand appeal, strategic content, website structure and overall more awesomeness in your web presence? Do you need a little help communicating more effectively with your web designer? Is DIY website building a little more complicated than you thought it would be?
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Our Guide to “21 Web Design Tips that Convert” can help! Learn the basics. Download our Guide for FREE – Link in bio ✨
Hey Wix and Squarespace lovers, we get the draws of DIY, but when it comes to websites: Beautiful is good. Functional is best. Found is key! We have some straight-from-the-agency website tips for DIYers who want to create an effective website for their business and a site that ranks high in search results!
Check it out. Swipe to learn more about website design 🤩👍
Then download our free eBook for more in-depth tips and tricks.
Use the link in our bio.
Like, comment, save and share.
Can’t keep up with your content needs? It’s a common problem with small businesses and we can help. We can handle your “content or design overflow” if your marketing team is overwhelmed.
We’re not about BIG PROJECTS alone. If you just need simple content generation or design help, we’ve worked with many recognizable municipal offices, tourism organizations, not-for-profits, and private businesses who needed help with writing or print design assistance.
We help you create professional and creative brochures, eBooks, visitor guides, posters, PowerPoints, stationery, social media assets, e-catalogues, infographics and more.
We’re here to help with any “creating” need 😊
Photo by Sharon Pittaway on Unsplash
Gratitude is a great mindfulness technique that actually increases feelings of happiness and Thanksgiving is all about celebrating what we’re grateful for. Like little Pugsley, who is grateful for the easy access to unattended pie 😉
What are we thankful for this year?
• Keeping our team working throughout the pandemic
• Amazing clients and projects
• That we’re healthy and happy
• Family and friends to spend time with over the holiday
Now it’s your turn. What do you feel thankful for this Thanksgiving? Share with us!
Photo by Charles Deluvio on Unsplash
Enjoying some pumpkin spice ☕ with your cold weather? Some people dread the Fall season, but for us, we love it! Inspirational colours of red, orange, and yellow, the crisp air, that cozy sweater you can curl up in, while you…sip your pumpkin spice latte (see how we came full circle?).
Plus, another season is another chance to do things different and to embrace the new ideas that come your way.
What is your favourite part of Fall? Surprise us with your answer!
Ready for transformation? Your business should always be ready to meet changing needs and that sometimes means shedding your old brand identity and adapting a new one, so you can find new business opportunities. But how do you do that?
We outline the 10 steps that will get you started on your brand transformation journey (it’s not as scary as you think if you have a process). Check it out from link in bio.
I told you we’d be back @thepollyfox! It’s an Apple Fritter day! #supportlocal #abbotsfordbc #tastytreats
Why we dislike social media “fluff”, specialize in e-commerce sites (it’s like building a virtual store yippee!), and 8 other things you may not know about our agency… like we only eat orange foods – ok, that was to see if you’re paying attention lol.
Read on to find out why we’re a whole lot more than just marketers and why we jive with bold business owners who believe in Original Branding, Original Marketing, and A Spoonful of Ginger 😉
Read more on our blog. Link in bio.
If your business was on a nearby island, would it make sense to build a bridge or to make your customers swim? Our free eBook shows why many businesses fail because they don’t build a strong enough bridge with customers (or no bridge) by having a weak or ineffective Brand Strategy.
Learn how to build a strong Brand Strategy in 5 easy steps and make your customers love you by saving them from the long swim 🏊 😉
Download your free copy. Link in bio.
Is your brand not sparking interest? The secret may be stripping it all back. Learn how to build a brand that LASTS by decluttering your brand like you declutter your house.
Let go of what doesn’t serve you and find brand clarity in 8 steps.
Swipe to start your decluttering journey 👉
And remember to save and share 😉
Link in bio to fill post.
You’ve probably heard of a sports or career coach, but what about a coach for struggling businesses? That would be a Marketing Coach, someone who can help you acquire the skills or tools you need to be competitive and to successfully sell your business to others.
But, really, how do you know if it’s worth it? What are the reasons to work with one?
• They have valuable experience and can teach you smart marketing tactics
• Can help you save time and money by sourcing affordable marketing tools that make your life easier
• Will offer non-judgemental feedback that can improve your business and help you overcome obstacles or self-limiting beliefs that could be hindering your growth
To find out the other 6 benefits that will help you make a more informed decision about whether to hire a Marketing Coach, go to the link in our bio.
Photo credit: Ann Nekr at Pexels
From the Blog
- Case Study: Delivering Web Design and Consulting to Michelle Simpson Wellness
Are you a small business owner? Are you thinking about launching your business online and you need a website, branding, learning management system, or e-commerce? If you answer yes to any of these questions, the video below is a must watch for you! Listen in as Lisa, Original Ginger Founder […] - Questions to Ask Before Hiring a Web DesignerIf you’re looking to hire a web designer to help you with your small business website you’ve come to the right place. To help you make the best decision possible, we’ve put together a list of 20 questions to ask before hiring a web designer. Asking smart questions will help […]
- What is a Marketing Coach? 9 Reasons to Work with One.So, What is a Marketing Coach? Well, a Coach is someone who supports their clients in acquiring the skills or tools they need to succeed. A marketing coach has specific experience related to marketing, allowing them to help you achieve your goals much more quickly and effectively. They will show […]
