Original Branding.
Original Marketing.
A Spoonful of Ginger.
Stand Out and Sell More.
What brings you here? A need for marketing expertise, a better website, or is it a lack of leads, or no direction for future growth? Maybe your branding just feels stale? We can help! As a web design and marketing agency, we specialize in creating high quality branding and marketing content for businesses in health & wellness, manufacturing, travel & leisure, retail, food & beverage, economic development, and more.
Original Ginger Virtual Lounge
We are accustomed to managing client projects over the phone or the web. No matter where you are located, in Canada or in the US, we can help guide you every step of the way.
Just for fun visit our virtual studio with audio on.
Enjoy the ambience for a while with a cup of coffee!
#MustLoveDogs
Featured Case Studies
Rendering the Right Online Image for Viking West, Expanding a Healing Brand for Rebalance Rehab, and Overcoming A Communications Paper Jam for Com Pro Managed Business Solutions.
It’s in the Way We Work
Selecting the right branding and marketing agency isn’t always easy. Who can help you overcome challenges and take your business to the next level?
We believe it’s how we work that sets us apart. While other branding, web design and marketing agencies may offer similar services, it’s the experience of working with us and our guided process that you’re trusting; we take that trust very seriously.
We begin by asking the right questions. What are your goals? What makes you unique? With the right tools and our expert guidance, we will help you embrace change and rediscover your brand by defining intention, creating clarity, working with purpose, and finding balance. Whether you’re an established brand with previous experience in marketing or an entrepreneur and haven’t dipped your toes in yet, we promise to make your experience inspiring, enlightening, and impactful.
“We engaged the team at Original Ginger to create a new website for our business, but ended up with so much more.
Their process and rigour in leading the project greatly improved our self-awareness as a business and ability to effectively communicate our value proposition to the world. We have received so many compliments about our site and our business has continued to grow during a very difficult year.“
– Mike Schlender, President, Viking West Engineered Products Ltd.
Featured Case Studies
Tapping into a unique brand story for True Aromatherapy Products & Spa (TAP), Creating a website hub of healing for Michelle Simpson Wellness, and Making a Splash for Aqua Spa and Pool Supply.
“One minute I was meeting with Original Ginger for coffee and the next my dreams were coming true right before my very eyes! When starting my new life coaching practice, I knew I needed to up my game and get working on a brand that aligned with who I am and what I do. I now have a website, logo, professional photos and a marketing plan for my new business that I could not be more proud of. We worked collaboratively, they kept me accountable and on track, and the end result was everything I could have ever wanted and more.
OG will continue to be my first and only choice for brand development and marketing, and I owe them a huge thank you for taking the vision in my head, and bringing it to life. You guys are amazing!“
– Cher Duyzer, Living Well
Transform Your Brand
Your brand is the face you present to the world. It’s your ambassador, your public persona, your personality. And it matters. Whether you need a brand evolution, revolution or you’re starting from scratch, we can elevate your business by building a brand you’ll proudly show off!
What goes into a brand? A lot more than you might think! From logos, to websites, to marketing communications, your brand is how your customers experience your company.
It’s our mission, as a web design and marketing agency, to ensure that this experience is accurate, meaningful, engaging, and inspiring. With over 20 years’ experience in branding, we love helping you grow your business with everything from full-service marketing packages, to high-level brand consulting.
The Original Ginger team has been fantastic to work with. They helped us to create a unique and cohesive brand which has had a positive impact on our business.
The work by the Original Ginger team has helped us share the unique aspects of our offerings and helped us improve our partnerships with clients in the community. Creating a cohesive brand and marketing strategy has also had a positive impact on our internal team – keeping the vision and mission of our business front and centre. We highly recommend the OG team!
– Nicole Olson, President, Rebalance Rehab
Brands We’ve Transformed
Follow Us
If your business was on a nearby island, would it make sense to build a bridge or to make your customers swim? Our free eBook shows why many businesses fail because they don’t build a strong enough bridge with customers (or no bridge) by having a weak or ineffective Brand Strategy.
Learn how to build a strong Brand Strategy in 5 easy steps and make your customers love you by saving them from the long swim 🏊 😉
Download your free copy. Link in bio.
Is your brand not sparking interest? The secret may be stripping it all back. Learn how to build a brand that LASTS by decluttering your brand like you declutter your house.
Let go of what doesn’t serve you and find brand clarity in 8 steps.
Swipe to start your decluttering journey 👉
And remember to save and share 😉
Link in bio to fill post.
You’ve probably heard of a sports or career coach, but what about a coach for struggling businesses? That would be a Marketing Coach, someone who can help you acquire the skills or tools you need to be competitive and to successfully sell your business to others.
But, really, how do you know if it’s worth it? What are the reasons to work with one?
• They have valuable experience and can teach you smart marketing tactics
• Can help you save time and money by sourcing affordable marketing tools that make your life easier
• Will offer non-judgemental feedback that can improve your business and help you overcome obstacles or self-limiting beliefs that could be hindering your growth
To find out the other 6 benefits that will help you make a more informed decision about whether to hire a Marketing Coach, go to the link in our bio.
Photo credit: Ann Nekr at Pexels
It’s Labour Day and we’re taking a poll about work. Who here would love a 4-day work week? Vote with a 👍 if ‘Yes’ and a 👎 if you think ‘No’.
Iceland has successfully moved to a four-day work week and New Zealand is working on a four-day work week trial. Could Canada be next?
It would fall in line with what Labour Day is all about – organizing a better work/life balance for the average family. But think of the confusion. It will no longer be TGIF, but TGIT… hmmm has a nice ring to it, doesn’t it?
Wishing you a great day off with your families! Happy Labour Day (and cheers to a shorter work week everywhere!) 😊
September was a thirty-days long goodbye to summer, to the season that left everybody both happy and weary of the warm, humid weather and the exhausting but thrilling adventures.”
~Lea Malot
What’s your fall wish or goal? With fall, our priorities change. It often means getting organized, getting kids safely back to school, getting back into our work routines, and getting our businesses ready for the upcoming holiday season.
And for us at OG, we are entering our favourite time of year! We can’t wait to get to work on new projects. Our creative minds are buzzing with inspiration and ideas that we can’t wait to share.
So, here’s to celebrating the return of fall, and another chance to put our creative energies to work (and to scratch a few #lifegoals off our list) 😉.
“Doubt is a killer. You just have to know who you are and what you stand for.” – Jennifer Lopez
Know the best way to eliminate self-doubt? Knowledge. Knowledge of yourself, your goals, your drives, your strengths, and weaknesses, and knowing what you value and what really matters.
Take time today to ask yourself: “Who am I? What do I stand for?” You might be surprised by what you find.
Then ask the same questions about your business. You might find some revealing truths that will give you direction and clarity and some selling points that maybe you simply overlooked.
What is your business truth? What does your business stand for? We’d love you to share in the comments. 😊
An image is often more effective than text – yes we said it! In Content Marketing, visuals are everything. They result in more click rates, engagement, and product sales. But are you struggling when it comes to selecting the right photography or art direction for branded imagery?
Using stock is always an option, but having custom photos is always better for your blogs, newsletters, ebooks, social media, and other materials you share.
Don’t worry. In our consultation series, we teach you how to take control of your brand visuals and set guidelines around mood, lighting, colours, and depth of field. Let’s be clear. It’s not a photography course. What you will learn is how to clearly communicate what you need to photographers and designers, so that everything is consistent and unique to your brand.
By this last consultation, you’ll be inspired to put your content marketing plans into action and you’ll feel confident about presenting your own creative ideas, planning out colours and locations, and a few other things we’ll cover.
Visit our consulting page to schedule your time with Lisa or one of our other team experts. LINK IN BIO.
“Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.” – Ziad K. Abdelnour
No one can build an empire alone. But often, we like to think we can do everything ourselves, especially as strong women, and business owners.
We waste so much time trying to fix every problem and find DIY solutions that are “fast and easy”. When the easiest thing to do is to ask for help.
Needing help isn’t a weakness. A great leader knows that their strength comes from those who support them.
We just want to say, if you’re needing help, don’t be afraid to reach out to experts and mentors. Often, they’re looking to give back what was paid forward to them, and they can offer insight and a helping hand when you need it the most.
Crafting original marketing content is challenging enough. How, as a business owner, do you also create a custom Content Marketing plan? A Strategic Content Calendar will allow you to track and focus your content pieces so that you maximize the potential of every engagement.
Learn how to make a strategic calendar and content, and by the time you reach the end of our Content Marketing Consultation Series, you’ll have a clear picture of how it all comes together and you’ll get bonus materials that will give you a great head start on your content marketing blueprint.
Stop guessing which blog topics, writing content, incentives, determining triggers, SEO keywords and hashtags will work. We teach you how to make your content calendar strategic, which makes choosing much easier.
Visit our consulting page to schedule your time with Lisa or one of our other team experts. LINK IN BIO.
“You can tell who the strong women are. They are the ones you see building up one another instead of tearing each other down.” ~Loubis and Champagne
They say, “be the change you want to see”, and the best way to change the world is to elevate other strong women to the places where they can make the most difference.
We believe in strong female leadership. Our agency was founded by a strong woman, and 85% of the OG team is made up of talented, creative and inspiring women who we nurture and support, so they can become change-makers in their own lives and communities.
Join us in celebrating strong women and all that they can do when given the right opportunities and support!
Email Marketing is a game-changer that can Power Up your marketing efforts by driving traffic to your website, generating more sales leads, and with a few SEO tricks, can boost your business’ online visibility!
Through our one-on-one, virtual Consultation Series with our marketing experts, you can learn how blog and email marketing fit into the bigger picture and how they can work together with other activities to create brand awareness, generate leads, and nurture existing clients.
It’s easier when someone teaches you how. Sign up today. Link in bio.
Marketing triggers, landing pages, SEO… As a business owner, does that sounds like Greek to you? You would probably love our content marketing consultation series, where we explain all those marketing tactics, so you can gain brand awareness, establish yourself as an expert, and generate more leads.
Get step by step guidance through our virtual one-on-one consultations on Content Marketing. The first step begins here: Marketing triggers, landing pages, SEO… As a business owner, does that sounds like Greek to you? You would probably love our content marketing consultation series, where we explain all those marketing tactics, so you can gain brand awareness, establish yourself as an expert, and generate more leads. Link in bio.
From the Blog
- Questions to Ask Before Hiring a Web Designer
If you’re looking to hire a web designer to help you with your small business website you’ve come to the right place. To help you make the best decision possible, we’ve put together a list of 20 questions to ask before hiring a web designer. Asking smart questions will help […] - What is a Marketing Coach? 9 Reasons to Work with One.So, What is a Marketing Coach? Well, a Coach is someone who supports their clients in acquiring the skills or tools they need to succeed. A marketing coach has specific experience related to marketing, allowing them to help you achieve your goals much more quickly and effectively. They will show […]
- What is Content Marketing? And Why Businesses are Investing in ItAlmost *40% of businesses choose WordPress as their website platform of choice. A Content should be at the core of your marketing. Why? Because, when done effectively, content marketing can be very powerful and persuasive. In fact, most organizations (52%) report being extremely successful with content marketing because it creates brand awareness, increases website […]
