Take a look at this collection of brands we feel could hold their own with the heavy hitters on the Interbrand list, and why we think they have all of their branding bases covered.
Home Hardware
With an iconic logo, clear company ethics and actions, and a catchy tagline, the “Home Owners helping homeowners” from Home Hardware are clear about the importance of both the individual and the community to the brand. With fifty years of history behind it, the Home Hardware brand message is clearly working; its success is tied to its roots. Despite the competition of a number of large corporate hardware box stores, Home Hardware independent retailers are part of a 100% dealer-owned co-op, and evoke a sense of hometown pride through charity work and local events. Across the entirety of the brand experience and advertising is the underlying message that community and the common good is simply good business. By featuring actual owners in their communications, working to provide a number of private-label products, and staying heavily involved with the communities that make up their customer base, Home Hardware is a well-rounded brand that many businesses could learn from.
Vancity
In the face of competition from the Big 5 Canadian banks, Vancity is a member-owned financial co-operative with a brand that stands apart from the crowd. Focused on the needs of the community and its customers, Vancity’s brand works towards a vision of well-being for its members. The emphasis is obviously on the financial services the company provides, but bolsters its offerings with a clear value system of accountability, investments in local economies, health initiatives, and overall prosperity for the community at large. With a “scrapbook-like” feel to its visual design, and the effective tagline “Make Good Money,” Vancity’s brand experience is friendly, trustworthy, youthful, and optimistic.
McCain Foods
From its origins as a local New Brunswick frozen food business, the McCain brand has grown to a world renowned company with a household name, a recognizable logo, relatable advertising, and a beautifully designed web presence. With a focus on convenience, great taste, and family both in the company and customer base, McCain has done an excellent job of shifting their brand message to stay aligned with changing attitudes on healthy food and sustainable agriculture.
Mac’s
A Canadian convenience store brand that’s been around for more than fifty years, Mac’s cheeky owl logo is instantly recognizable, day or night. Spending the last half century growing into an all-encompassing grab-and-go convenience stop, Mac’s now offers diverse food offerings, gas bars, partnerships with Subway, and touts quality, price and speed as its effective value proposition. With over 850 locations open 24/7 the company has made sure to underscore the changes they have implemented to address the environmental impact of powering a chain of always-on stores. By working to convey the importance of their green initiatives, Mac’s has done an excellent job of renewing their brand to remain both convenient, affordable and relevant.
Your brand is more than the colors you choose or the website you build
Your brand is comprised of the entirety of your approach to how you do business. You don’t need a huge cash flow or a new department to nurture the growth of your company’s brand!
Let Original Ginger help develop and implement your branding strategy, so you can stay focused on running your business. Give our team a call at 778.298.1966 or Toll Free at 1.855.298.8650 for a chat about your goals and how we can make them reality.
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