Have you ever thought about the way the colours you encounter in your day to day life make you feel? We’re guessing, well… probably not. The colours used in any design -from logos to packaging to food dye- slip in and out of conscious thought before you ever realize they’ve been and gone. Despite the […]
About Lisa@OG
What is Email Marketing? Your Questions Answered.
Have you found yourself wondering, what is email marketing? And can it help my business? We’re here to tell you that a well-crafted message delivered straight to your customer’s inbox can have an amazing impact, from brand awareness to lead generation and nurturing perspective customers. Email marketing helps you connect directly with your audience, promoting your brand and increasing sales. […]
A Beginner’s Guide to Email Marketing
Email Marketing may be one of the oldest forms of digital communication, but it still reigns supreme when it comes to usage. Sure, there are newer methods of communicating with your audience and customers, like social media and live chat; but, with a user base of over 4 billion people, email is still the queen of […]
Frequently Asked Questions About Web Design
In today’s marketplace, a website is imperative for any business to generate leads, establish credibility, increase brand awareness, and build thought leadership. A website works for you 24/7 and it should be the hub of all your online (and offline) marketing activities. But, before you get started on a new website project for your organization […]
Case Study: Delivering Web Design and Consulting to Michelle Simpson Wellness
Are you a small business owner? Are you thinking about launching your business online and you need a website, branding, learning management system, or e-commerce? If you answer yes to any of these questions, the video below is a must watch for you! Listen in as Lisa, Original Ginger Founder and Creative Director, interviews small […]