No 1 We’ve evolved, so has our website. At Original Ginger, we know how important it is to keep growing, so we’ve refreshed our brand and launched a new website that better reflects how we can benefit you in today’s marketplace. Bonus You don’t have to be local to work with us. We have desktop […]
About Lisa@OG
The Shoppable Catalogue: E-commerce with a Twist
First, What is a Shoppable Catalogue? It makes sense to integrate e-commerce into your website if you’re a straight-forward retail business, selling simple products and services online. But, if you’re a manufacturer or industrial supplier, a standard e-commerce solution may not be the right fit for you. Your sales cycle is longer, you sell bigger […]
10 Steps to Brand Transformation and Change
Find yourself on strange new shores? Changing customers, a changing business? A brand transformation might hold the key to moving in a new direction. Change is not easy, but remaining stagnant will never lead to the hidden treasure of success. Because technology and innovation are moving at warp speed, brand transformation is essential to keeping […]
Brand Clarity Will Transform Your Business
As a business owner, you know the importance of brand longevity. Brand clarity is a cornerstone of ensuring a lasting, well-built brand. You may be wondering where to start, and it’s a much more involved process than you may think. Brand clarity all starts with decluttering. You may have decluttered your home or your office […]
How to Optimize Blog Posts for SEO
So, you’re ready to add blog content to your WordPress website? Congratulations! Posts are a great way to improve your website’s search engine ranking and optimization (SEO). Now all you have to do is write one. This article will explain the basics of how to optimize blog posts for SEO. You also need to make […]