Stand out to prospective customers as a memorable, creative and connected brand. It’s important to catch their eye in places they may be browsing, provide a seamless online experience, and be distinct. An attractive website and logo are important tools, but you should also strive for consistent and immersive branding across your website, social, and […]
About Lisa@OG
The Top 10 Things You May Not Know About Original Ginger
No 1 We’ve evolved, so has our website. At Original Ginger, we know how important it is to keep growing, so we strive to keep our brand and services evolving to better reflect how we can benefit you and your business in today’s marketplace. Bonus You don’t have to be local to work with us. […]
Brand Clarity Will Transform Your Business
As a business owner, you know the importance of brand longevity. Brand clarity is a cornerstone of ensuring a lasting, well-built brand. You may be wondering where to start, and it’s a much more involved process than you may think. Brand clarity all starts with decluttering. You may have decluttered your home or your office […]
Content Marketing for Beginners: Finding Your First Steps
Marketing your business online? Or have you just thought about it? Everyone is doing it and it’s almost a must these days. It’s called Content Marketing and 86% of businesses are already using this strategy to generate new customers or nurture existing ones. But, how do you even start? This article will share some tips […]
Online Success Starts with Our 14-Step E-commerce Launch Checklist
You’ve finally got your new e-commerce website all set up. So exciting! Congratulations! Are you ready to launch it though? That’s another matter entirely. Hold on to that bottle of champagne… It’s time to check for holes in your ship before it hits the high seas of the online marketplace. Here’s an e-commerce launch checklist, to make sure you haven’t missed any key […]