Colour exploration and colour choices are a crucial part of your brand identity and the impression you make on existing and potential customers. So, we’ve created a guide below of essential terms and concepts to expand your knowledge.
Understanding the psychology of colour can help you when working with an agency or designer […]
About Trisha@OG
Best Practices for Social Media Branding: Three Crucial Elements
As a Brand, Strategy and Design Agency we think differently about social media branding and how it needs to be incorporated into a healthy overall brand strategy. Our philosophy is that your branding and website are the hub of a bicycle wheel. The spokes around it are the various marketing activities driving traffic to the […]
What is Brand Essence? Let’s Get to the Heart of it.
Lightening in a Bottle: How to Capture Your Brand’s Essence! If you’ve never developed a Brand Strategy before, it can be confusing. Where do you start? In some of our previous blogs, we’ve given you some questions to think about when considering your personal brand. But one of the best places to begin a brand […]
Your Visual Brand: A Guide to Colour Psychology
Colour is a powerful form of communication that can be often overlooked. Colour invites us to interact and react, it evokes feelings and moods, it helps us to draw conclusions and guides us in our decision making. Colours play an intricate and important role in your visual brand through your brand logo, website, marketing materials […]