What’s good for you and your bottom line. The other day, I received a call from someone who had been referred by an existing client. Let’s call him Tom. Tom likes the brand management and online marketing work we’ve been doing for a colleague and so reached out to inquire about how we could help […]
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Blog Posts: A Great Way to Boost Your SEO!
A blog allows you to share information with your readers in a more informal way than your website pages or marketing materials do. As a business, you can use your blog to boost your website ranking with search engines, establish yourself as an expert, create brand awareness and more. The articles you write for your […]
Top 20 Favourite Commercials For Brand Inspiration
To continue our series on Brand Personality, Brand Identity and Brand Recognition we wanted to share our Top 20 favourite picks for current Commercials we think are inspiring and that represent their brand well. The success of these commercials lies in the fact that they tell a story, evoke an emotion and are compelling to […]
Your Visual Brand: A Guide to Colour Part 2
Colour exploration and colour choices are a crucial part of your brand identity and the impression you make on existing and potential customers. So, we’ve created a guide below of essential terms and concepts to expand your knowledge.
Understanding the psychology of colour can help you when working with an agency or designer […]
More Than a Feeling: Colour Can Brighten Up Your Brand’s Future
Have you ever thought about the way the colours you encounter in your day to day life make you feel? We’re guessing, well… probably not. The colours used in any design -from logos to packaging to food dye- slip in and out of conscious thought before you ever realize they’ve been and gone. Despite the […]