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Blog

Email Marketing – The Many Advantages of Shareability

Lisa@OG · June 18, 2012 ·

If you’re a savvy business owner in today’s marketplace, you either already have a social media presence, or you are working on one. That means you should always be looking for valuable ways to interact with your followers. Sometimes, that means engaging in group conversations on topics of interest. This is where it can come […]

Email Marketing Pros and Cons of Subscriber Opt-In Methods

Lisa@OG · June 13, 2012 ·

subscriber opt-in methods

So far in our series on Email Marketing we’ve talked about subscriber ‘capture’, target market, and subscription forms. You already know that you need to have a well placed ‘subscriber capture’ system. Regardless of whether or not you are using widgets on your Facebook Landing Page, your website, or within your Twitter Tweets you need […]

What You Should Know About Boosting Your Brand With Email Marketing

Lisa@OG · June 6, 2012 ·

what you should know about boosting your brand with email marketing

This article covers simple points to help business owners like yourself understand  the relevance of this tool, and how you can engage subscribers to open, click, and take action. Let’s start with WHY your business should use email marketing Email is cost effective Email reaches a direct audience of subscribers who have expressed an interest […]

How to Capture Email Marketing Subscribers

Lisa@OG · June 4, 2012 ·

how to capture email marketing subscribers

Is email marketing still a viable marketing tool? Email marketing is often reported as second only to search engine marketing as the most effective online marketing initiative. Studies show that 89% of internet users are sending or reading email and there are no signs of that number declining. Some activities—like photo sharing and status updates—are […]

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