Although these simple targeted strategies can apply to many different industries, one sector that’s seen a dramatic change in the past 10 years is the heavy equipment industry, with up to 70% of B2B (business to business) search queries made via mobile device and big players such as Grainger and Fastenal hitching their future hopes […]
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5 Signs You Need a Branding & Marketing Consultant
Do you know where you want to go with your business, but not sure how to get there? Have a business problem that you just can’t get around? A branding & marketing consultant could provide the kick start you need to reach those heights of success. We get it. It’s not easy to realize that […]
The Shoppable Catalogue: E-commerce with a Twist
First, What is a Shoppable Catalogue? It makes sense to integrate e-commerce into your website if you’re a straight-forward retail business, selling simple products and services online. But, if you’re a manufacturer or industrial supplier, a standard e-commerce solution may not be the right fit for you. Your sales cycle is longer, you sell bigger […]
WordPress Experts Elevate How the World Sees Your Brand
Hire a WordPress Expert for a Superior Website Think of your website as a home. Does the house have curb appeal? Is everything tucked away in an organized manner? The value of having a clear, well-structured and functional website is that it allows your brand to shine. When potential customers visit, it’s as if they’re […]
10 Steps to Brand Transformation and Change
Find yourself on strange new shores? Changing customers, a changing business? A brand transformation might hold the key to moving in a new direction. Change is not easy, but remaining stagnant will never lead to the hidden treasure of success. Because technology and innovation are moving at warp speed, brand transformation is essential to keeping […]