As a business owner, you know the importance of brand longevity. Brand clarity is a cornerstone of ensuring a lasting, well-built brand. You may be wondering where to start, and it’s a much more involved process than you may think. Brand clarity all starts with decluttering. You may have decluttered your home or your office […]
Brand Strategy
Brand Implementation is Like Planning A Road Trip
So, this is the part you’ve been waiting for and working toward: Brand Implementation. The point of action. Where you get to take that brand strategy you’ve put on paper and make it a reality! But now what? How do you implement it? Though many business owners want to rush into this part, there’s a […]
Why Brand Management is a Marathon Not a Sprint
So, you’ve done the hard work of building your brand strategy. You’ve even started implementing it. Now, how do you make sure that all your hard work pays off? When people think of branding, they often think that once they’ve designed a strategy, that’s it, they’re done. However, it’s similar to losing weight. Losing is […]
Best Practices for Social Media Branding: Three Crucial Elements
As a Brand, Strategy and Design Agency we think differently about social media branding and how it needs to be incorporated into a healthy overall brand strategy. Our philosophy is that your branding and website are the hub of a bicycle wheel. The spokes around it are the various marketing activities driving traffic to the […]
Brand Discovery: A Vital Step for Brand-Building
Heard of the Branding Bridge? No? Then, you might want to read this before you go further. So you’re on your way to building the perfect bridge that will allow you to reach out to your ideal customers. In Plank One, you learned how important it is to start with a pulse check or brand […]