As a business owner, you know the importance of brand longevity. Brand clarity is a cornerstone of ensuring a lasting, well-built brand. You may be wondering where to start, and it’s a much more involved process than you may think.
Brand clarity all starts with decluttering. You may have decluttered your home or your office before, and the same rules apply to your brand. It’s a journey of discovery and release. Decluttering is about letting go of what doesn’t serve you and finding what’s left to be a true representation of your business.
How does decluttering help with brand clarity?
There are so many benefits to decluttering. Decluttering creates a sense of confidence and self-efficacy. Decluttering also utilizes your decision-making and problem-solving skills. While it can be a difficult process, it’s also energizing and inspiring. During this process, you often unearth things that you had forgotten about that could now have renewed use.
How does decluttering apply to branding and online presence?
First, let’s start by explaining a decluttering process everyone can identify with: organizing a space. Then, we’ll explain how this relates to your brand, online presence, and organization in general.
How do you organize any room in 5 easy steps?
1. Determine the goal for the room.
Before you begin sorting through your clutter, take a few moments to articulate the specific goal for the space. This step helps you to define the desired function of the room and stay on track. Is your living room intended for entertaining guests, or is it more important to have storage for your books, games, and photo albums?
2. Identify the limitations of the room.
Make sure your goal for the room is realistic and takes into consideration any features of the room that you can’t change, such as its size, layout, function, and so on. For example, you may have your sights set on creating a tropical themed guest suite, but you still must account for the fact that the room is also a home office.
3. Sort the room into four categories:
STAY: This item is in good shape, used frequently, and will stay in the room.
MOVE: This item doesn’t support the goal of the room and needs to be moved to the proper room in your house.
SHARE: This item is in good shape but hasn’t been used in at least a year, is a duplicate, or is cluttering up your room. Share it with a friend or donate it to charity.
GO: This item is trash, plain and simple.
4. Build and install your projects.
Which organization projects will help you maximize the function of your space? Build one or more, as determined by your space.
After reading through these steps, it’s probably easy to understand why people hire professionals like Marie Kondo or The Home Edit. These experts guide disorganized homeowners through a transformative process. They help the client make informed decisions and give advice backed by experience, which can affect change for the better.
That’s what we do at Original Ginger. We take you through a transformative process, help you make informed decisions about your brand, share advice backed by tons of experience, and affect change that will help you grow your business.
How do you organize your business in 5 steps?
Broken down into similar steps, here’s how decluttering can apply to your branding, strategy, and design:
1. Determine the primary goal for your business.
Before sorting through the clutter, we’ll take you through a comprehensive process to articulate what it is that your brand stands for, how you benefit your customers, and why you started your business in the first place. This step is about defining the current and desired function of your organization. It will provide clarity to everyone who works within your organization and help you ALL stay on track moving forward.
2. Identify the limitations of your business.
We discuss your business goals and ensure they are realistic. We take into consideration any limitations, circumstances, or challenges that you can’t change and work with them.
3. Sort your information, ideas, and services into easily digested categories:
STAY: Define the services that are fully developed, in demand, purchased frequently, and that will continue to be offered. Make sure the current tone of brand messaging is on point. Determine if brand visuals are relevant and clearly convey what you do. Confirm whether your website form and function are optimized to your goals.
CHANGE: Re-phrase and adapt information that no longer supports the goals of your organization in their current form. Re-craft brand messaging that no longer reflects your current culture and service offerings. Redesign brand visuals. Optimize website form and function so that your website becomes a better tool for your team and an improved experience for your customers.
ADD: Assist you to define and integrate services and/or products that are new to your organization. This may require creation of new visuals, newly crafted content, additional marketing implementation, or the introduction of new tools like ecommerce.
REMOVE: Identify and remove services you will no longer be offering. Determine how that changes your current brand messaging and marketing collateral.
4. Build and implement.
Decide the best way to communicate your brand and services to new and existing customers. Understand what methods will help you maximize brand awareness and customer access. Know what tasks to carry out yourself and what tasks to leave to the experts to ensure your branding, strategy and design are clear, inspiring, and relevant.
As with professional home organization, you can declutter your business, see things more clearly, feel less overwhelmed, and have a clearly defined purpose for your organization.
What makes Original Ginger different?
The process we will guide you through is transformative and comprehensive. We don’t just want to make changes to your business – we will make a meaningful difference. After we help you declutter, you will feel uplifted, less overwhelmed, and inspired about the next chapter for your business.
Let us help you declutter your branding, strategy, and design. We can clearly define what’s not working and make changes in how you see and think about your brand. Brand clarity has far reaching results!