Brand Strategy

What is the big dream for your company? Could it be industry recognition, expansion, a brand following or larger revenues? A Brand Review can help you get there by giving you critical insights into your company and marketing. It can even spot weaknesses in your business plan and branding strategies. That’s why it’s always plank […]

Is branding important if you want to sell and make new customers? Yes. Do people really understand why? Often, the answer is no. Many people think that branding is just a new buzz word used in marketing circles.  We will show you why that’s not true by explaining the basics of the Branding Bridge and […]

Do you know your target audience? Before you embark on the Customer Value Journey, it’s vital to know who your customers are and what they want. Get clarity on who you’re selling to. Download our FREE eBook and learn how to Brand your Business from the Ground Up. Want more customers, more sales, more brand […]

If you think top brands haven’t got you profiled, think again. Ever see certain emails or ads ‘pop up’ after purchasing an item? What about a change in your Facebook content after clicking ‘Like’ on certain posts? Yes, you’ve been profiled. Somewhere among vast computer databases, there’s a buyer persona with your name on it. […]

Uncover Better Sales Leads Face it, most businesses have a limited amount of dollars to spend on branding and marketing each month. You need to make it count. So, wouldn’t it make sense to find sales prospects that actually become paying, loyal and long-term customers? After all, loyal customers are five times more likely to […]