Brand Strategy

Understand How Your Customers Think Sit back and ask yourself this one question, “Why do customers buy from me?” Seems easy, right? You would be surprised how many business owners don’t even know what kind of customers they attract or the type of customers they should attract in order to grow. Why does that matter? […]

What is brand collateral? It’s essentially a fancy term for branding materials. That means, anything from a website to photography, vehicle wraps and brand storytelling videos. These marketing tools are so crucial because they are a visual representation of your brand. If your materials aren’t up to par, people will judge you as less than […]

So what is brand positioning and how does it lead to increased sales? Lululemon is a brilliant example. This well-known athleisure brand successfully positioned itself as a lifestyle brand and built a cult-like following simply on the idea that comfort, peace and happiness can be achieved by wearing their workout clothes. When you wore Lulu, […]

So you think you’ve nailed your brand’s identity and you’re ready to showcase it in the marketplace? Well, hold on there. Can you answer a crucial question that often gets overlooked by most business owners: What is my brand personality? If you don’t know the answer to that, then this is a must-read before you […]

Lightening in a Bottle: How to Capture Your Brand’s Essence! If you’ve never developed a Brand Strategy before, it can be confusing. Where do you start? In some of our previous blogs, we’ve given you some questions to think about when considering your personal brand. But one of the best places to begin a brand […]