What’s Your Winning
STORYTELLERS. BRAND BUILDERS.
YOUR PARTNER FOR GROWTH.
How do you define your business? What makes it stand out? And how do you communicate this to the market? These are just a few of the questions we explore in the process of building your brand strategy.
Why Do You Need A Brand Strategy?
Because your brand is your message to the market, your promise to your customers about who you are, what you can deliver, and WHY you do what you do. Think of it as your Manifesto. It’s how you engage with your customers and helps them understand how you are uniquely positioned to meet their needs. Wouldn’t you want them to know that?
Whether it means starting from scratch with our original brand discovery workshops and one-on-one consultations, or re-tooling an existing strategy, we’re ready to bring original thinking to your brand strategy. We’re expert strategy consultants with years of experience and we can help you uncover the solutions to any branding challenges affecting your business.
If you are an established business, you probably think you’ve already got a handle on your brand; but it’s the wise business owner that steps back for a more objective look. As part of a brand review, we help business owners identify areas needing improvement, products and services that could be at risk, new ways to expand revenues, and gaps between what the brand represents and what customers think it represents.
Conducting a brand review will help improve your brand strategy, and reposition and fortify your business for greater success. Best of all, you and your staff will feel energized and inspired to recommit to the vision and goals of the business.
Our in-depth, collaborative Brand Discovery Workshops, are like a long, hard look in the mirror. This can be challenging, but also incredibly valuable. We’ll help you think about things you’ve never considered before, and feed these new insights and discoveries into a strategy for your brand.
As part of the brand discovery exercise, we’ll cover a wide range of topics including brand goals and objectives, brand exploration, and creation of a brand guide. You can see a simplified view of the touchpoints in the table below. At the end of a brand discovery you will have a clearly defined brand that can be consistently represented in everything you do, and in how you and all of your staff engage with the market and your customers. Having clarity about your brand is important in order to develop an effective brand strategy. Visit our portfolio and see the results of what a brand discovery could do for you.
Have an existing brand that simply needs revitalizing and refreshing? Maybe an update? We can work with what you already have and make it better. We’ve worked with many companies that simply needed a little “boost” to their corporate image or wanted to access different audiences through a brand that’s more relevant to their chosen markets.
Our team of top-notch branding experts can delve into the details of how to communicate your brand more effectively, suggest ways to get better reach, better engagement, better responses and better results. We’ll bring original concepts to your brand refresh.
Are your sales lagging? Have you seen a decrease in sales leads or the quality of those leads? Or maybe your company has changed, and you don’t exactly know how to represent your changing brand? If your existing brand isn’t working the way it should, an original rebrand and original relaunch may be exactly what you need to start fresh.
Our team excels at relaunches! We love discovering new, creative ways to capture people’s attention and loyalty. We’ll bring original innovations to your brand relaunch.
Our specialty is telling your brand story through new, ingenious ways. We find the essence of who you are, we uncover your truth, your original story, then build a branding, messaging and visual identity around it. We can craft branded storytelling materials that you can use and reuse across various communication platforms and channels. We’re also experts at choosing the right places to share your story. Because timing is everything…
Let us bring an original voice to your brand story.
Imagine your brand foundation: built for growth and future success
UNLOCK ACCESS TO OUR GUIDE:
THE 5 PLANKS TO BRAND STRATEGY: HOW TO ATTRACT THE RIGHT CUSTOMERS AND GENERATE LEADS
This Guide is chock-a-block full of information on how to create an overall brand strategy that works toward your business goals. It helps you craft an authentic brand story and then helps you uncover when, where and how to communicate it to your target audiences.
Brand Discovery Touchpoints
Brand Goals & Objectives
- Brand naming
- Brand voice, messaging and tone
- Brand identity design and visuals
- Taglines and straplines
- Stakeholder needs
- Organizational vision, goals and values
- Internal and external brand communications
- Characters and values of your brand essence
All of this leads towards the creation of a brand guide.
Not only is this an incredibly powerful tool for managing your brand internally and externally, it also helps you manage customer experience. Plus, the insights can influence your broader business strategy, as they crystallize your thinking.
If you’re ready to build a foundation for growth and future success, we’re ready to work with you. Give us a call at 778.298.1966 or Toll Free at 1.855.298.8650, or complete our online form.