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Brand Strategy?


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Brand Strategy

How do you define your business? What makes it stand out? And how do you communicate this to the market? These are just a few of the questions we explore in the process of building your brand strategy.

Why Do You Need A Brand Strategy?

Because your brand is your message to the market, your promise to your customers about who you are, what you can deliver, and WHY you do what you do. Think of it as your Manifesto. It’s how you engage with your customers and helps them understand how you are uniquely positioned to meet their needs. Wouldn’t you want them to know that?

Whether it means starting from scratch with our original brand discovery workshops and one-on-one consultations, or re-tooling an existing strategy, we’re ready to bring original thinking to your brand strategy. We’re expert strategy consultants with years of experience and we can help you uncover the solutions to any branding challenges affecting your business.

Brand Review

If you are an established business, you probably think you’ve already got a handle on your brand; but it’s the wise business owner that steps back for a more objective look. As part of a brand review, we help business owners identify areas needing improvement, products and services that could be at risk, new ways to expand revenues, and gaps between what the brand represents and what customers think it represents.

Conducting a brand review will help improve your brand strategy, and reposition and fortify your business for greater success. Best of all, you and your staff will feel energized and inspired to recommit to the vision and goals of the business.

Brand Discovery

Our in-depth, collaborative Brand Discovery Workshops, are like a long, hard look in the mirror. This can be challenging, but also incredibly valuable. We’ll help you think about things you’ve never considered before, and feed these new insights and discoveries into a strategy for your brand.

As part of the brand discovery exercise, we’ll cover a wide range of topics including brand goals and objectives, brand exploration, and creation of a brand guide. You can see a simplified view of the touchpoints in the table below. At the end of a brand discovery you will have a clearly defined brand that can be consistently represented in everything you do, and in how you and all of your staff engage with the market and your customers. Having clarity about your brand is important in order to develop an effective brand strategy. Visit our portfolio and see the results of what a brand discovery could do for you.

Brand Refresh

Have an existing brand that simply needs revitalizing and refreshing? Maybe an update? We can work with what you already have and make it better. We’ve worked with many companies that simply needed a little “boost” to their corporate image or wanted to access different audiences through a brand that’s more relevant to their chosen markets.

Our team of top-notch branding experts can delve into the details of how to communicate your brand more effectively, suggest ways to get better reach, better engagement, better responses and better results. We’ll bring original concepts to your brand refresh.

Brand Relaunch

Are your sales lagging? Have you seen a decrease in sales leads or the quality of those leads? Or maybe your company has changed, and you don’t exactly know how to represent your changing brand? If your existing brand isn’t working the way it should, an original rebrand and original relaunch may be exactly what you need to start fresh.

Our team excels at relaunches! We love discovering new, creative ways to capture people’s attention and loyalty. We’ll bring original innovations to your brand relaunch.

Brand Storytelling

Our specialty is telling your brand story through new, ingenious ways. We find the essence of who you are, we uncover your truth, your original story, then build a branding, messaging and visual identity around it. We can craft branded storytelling materials that you can use and reuse across various communication platforms and channels. We’re also experts at choosing the right places to share your story. Because timing is everything…

Let us bring an original voice to your brand story.

Let’s Talk Strategy   See Our Work

The 5 Planks to Brand Strategy ebook
Imagine​ your brand foundation: built for growth and ​future success


This Guide is chock-a-block full of information on how ​to create an overall brand strategy that works toward your business goals. It helps you craft ​​an authentic brand story and then helps you uncover when, where and how to communicate it to your target audiences.​

Brand Discovery Touchpoints

We invite you to visit our portfolio and see what others have to say about us.

If you’re ready to build a foundation for growth and future success, we’re ready to work with you. Give us a call at 778.298.1966 or Toll Free at 1.855.298.8650, or complete our online form.