Content Marketing Agency
Blogs, e-newsletters, infographics, social media – your online marketing options are rapidly expanding, and changing. And we haven’t even mentioned email marketing, e-books, whitepapers, case studies, how-to guides and video! Are you able to keep up? Are you planning properly with a content marketing strategy? Do you understand the nuances of writing for SEO and an online audience? We do, and we’re here to help as your content marketing agency.
Why Content Marketing?
You need to build a loyal customer base. You want the types of customers that respect your expertise, and believe in your products and services. You want those customers to recommend your brand over your competitors.
If you share educational articles, whitepapers, case studies, ebooks, videos and other information that your potential customers value, or that solves a problem for them, they will have a positive association with your brand. If it’s information that no one else in your space is sharing, they will think of you as the “go to” resource and an expert at what you do. You are also showing your potential customers that you care about the same things they do; shared values build loyal customers. It’s not about promoting or selling your products and services. It’s about nurturing a positive brand relationship. By implementing an effective content marketing strategy, you are able to reach your audience in a meaningful way.
Creative Content is Key
Engaging headlines? All the right keywords? Effective calls to action? Do you have a content marketing plan for how you’ll release your content? Or who you want to reach? Do you have unique and engaging brand content ready to share? Have you established a frequency of publishing, a strategy for which communications channels you’ll use and what customer touchpoints you want to reach? We’re talking about getting your brand message to the right people at the right time. The customer experience, from start to purchase, will be guided by you, or your competitors will do it for you.
Think of your website as the hub of a bicycle wheel and content tools like email marketing, blogging, social media, print, and video production as the spokes that support the wheel to move the bicycle forward. These spokes represent just some of the content marketing initiatives that can increase your SEO and drive traffic to the hub!
Content Marketing Strategy
Creative and engaging messaging and branded visuals are key elements of content marketing. They need to be appropriate, relevant and well-targeted to your audience. With so many moving parts, how do you plan and keep track of it all? How do you keep the brand experience consistent and authentic?
One way to keep your communications campaigns on track is to have a content marketing strategy. This gives you an outline of how, when and where you intend to share your creatively branded content. Finding just the right balance of everything from messaging to design to online delivery can be a challenge. We can develop and refine a content marketing strategy tailor made for your business. Then, you can tap into our pool of creative, talented writers and designers as an extension of your marketing team.
As a content marketing agency with a team of industry leading experts, we make sure your online marketing efforts are on target, on brand and highly visible to customers searching for your product or service. With your brand and website at its core, our content marketing strategy approach helps to drive traffic to your website, keeping readers engaged and encouraging customers to reach out and start a conversation.
Speaking of conversations, we’re ready to talk content marketing strategy whenever you are. Give us a call to discuss how you can make the most of the opportunities that new technologies and platforms are offering. We look forward to it!
Finding Your First Steps: Content Marketing for Beginners.
Content Marketing Agency Touchpoints
Brand Goals & Objectives
- Create Brand Awareness
- Engage your audience
- Drive traffic to your website / storefront
- Encourage return traffic
- Optimize search engine attention (SEO)
- Drive subscription & capture contact info
- Generate Leads & Increase ROI
- Share Information
Action Item Deliverables
- Target market research
- Campaign landing pages
- Ebooks, infographics, whitepapers, case studies
- Email & drip marketing campaigns
- Blog content & management
- Video ads & commercials
- Social media campaigns & advertising
- Analytics reporting
Building Your Brand
Have you built a strong foundation? Are the right people finding your business online? Is your website converting visitors to customers?
Fresh, valuable, strategic content is a key element to generating leads, improving search engine traffic, and creating brand awareness. We’ll explain what content marketing is, how it works, and how it can benefit your business to generate leads, build brand loyalty, and increase ROI. Are you ready to grow your business?
Call Original Ginger, the content marketing agency, at 778.298.1966 or Toll Free 1.855.298.8650 to book an appointment now.
Streamline Your Workflow. When it makes good business sense. Simple. Effective. Powerful.
How Does Marketing Automation Fit In?
At a time when everyone is pushing for more personalized marketing, how does automation fit in? That’s a fair question, and we’ve got the answer for you.
We understand that business owners may not have a ton of budget, or an army of workers, so we recommend ways to automate your marketing workflows that don’t detract from a “personal touch”, don’t take rocket science to use, and don’t cost a fortune. Streamlining your marketing processes can decrease the administrative burden on your employees without decreasing your marketing efforts.
How does it work?
Let us paint you a picture. Imagine you’ve got a contact form on your website, and someone fills it in. Where does the information go? What process is in place to share relevant information with them following sign-up? How will this close a sale? How will this help you build your brand?
What if we told you that contact info could be streamlined straight through to a specific subscriber list? What if we said that strategic email campaigns could be triggered to auto send whenever someone signs up? What if we told you this was all possible and you didn’t have to lift a finger?! This is just one example of how marketing can be effectively automated.
Where Should It Be Used?
Marketing automation can apply to custom website design, content marketing, social media and other online marketing initiatives. We introduce marketing automation throughout the lifecycle of client projects, wherever it may make good business sense to do so. We’ll help you understand how it works, recommend which tools are the best to use, and then implement it on your behalf. You’ll be able to streamline, automate, and measure your marketing efforts.
As a content marketing agency, we provide marketing automation recommendations as part of our web design and content marketing service packages. Call us at 778.298.1966 or Toll Free 1.855.298.8650 for more information.