Colour exploration and colour choices are a crucial part of your brand identity and the impression you make on existing and potential customers. So, we’ve created a guide below of essential terms and concepts to expand your knowledge.
Understanding the psychology of colour can help you when working with an agency or designer […]
Branding & Marketing
What is a Marketing Coach? 9 Reasons to Work with One.
So, What is a Marketing Coach? Well, a Coach is someone who supports their clients in acquiring the skills or tools they need to succeed. A marketing coach has specific experience related to marketing, allowing them to help you achieve your goals much more quickly and effectively. They will show you how to hone in […]
What is Content Marketing? And Why Businesses are Investing in It
Content should be at the core of your marketing. Why? Because, when done effectively, content marketing can be very powerful and persuasive. In fact, most organizations (52%) report being extremely successful with content marketing because it creates brand awareness, increases website traffic, and can nurture brand loyalty. It can also address “pain points” that your […]
What is a Marketing Consultant?
As women entrepreneurs, we are used to wearing many hats, ready to take on any task that needs doing. Yet, what if we were to tell you that, sometimes, knowing when to delegate is the best action a leader can take? As much as we try, we can’t be experts in everything, and to move our business forward, […]
How to Market a Small Business
How do you get the word out about your business? As a smaller enterprise, you may not have the massive budgets of big corporations. However, you can still do some pretty amazing things, if you know how to make the best use of the budget you have. Guided by the right insights and knowledge of marketing practices, […]