In the past ten years, online searches for health and wellness products and services have exploded! This has been beneficial for many providers, but also means many will need to “step-up” their online marketing for Health and Wellness offerings, if they want to be heard over the noise. That means your online content should be […]
Branding & Marketing
The Top 10 Things You May Not Know About Original Ginger
No 1 We’ve evolved, so has our website. At Original Ginger, we know how important it is to keep growing, so we’ve refreshed our brand and launched a new website that better reflects how we can benefit you in today’s marketplace. Bonus You don’t have to be local to work with us. We have desktop […]
5 Major Tips on Marketing for CDA Office Equipment Dealers
Are you an equipment dealer who is part of the Copier Dealer Association (CDA)? Do you still relying on the traditional, person-to-person sales model as your primary way to get new customers? You could be missing out on thousands of potential buyers since many buyers go through 70% of the sales cycle online before contacting […]
5 Modern Marketing Strategies for the Heavy Equipment Industry
Although these simple targeted strategies can apply to many different industries, one sector that’s seen a dramatic change in the past 10 years is the heavy equipment industry, with up to 70% of B2B (business to business) search queries made via mobile device and big players such as Grainger and Fastenal hitching their future hopes […]
5 Signs You Need a Branding & Marketing Consultant
Do you know where you want to go with your business, but not sure how to get there? Have a business problem that you just can’t get around? A branding & marketing consultant could provide the kick start you need to reach those heights of success. We get it. It’s not easy to realize that […]