Stand out to prospective customers as a memorable, creative and connected brand. It’s important to catch their eye in places they may be browsing, provide a seamless online experience, and be distinct. An attractive website and logo are important tools, but you should also strive for consistent and immersive branding across your website, social, and […]
Branding & Marketing
No 1 We’ve evolved, so has our website. At Original Ginger, we know how important it is to keep growing, so we strive to keep our brand and services evolving to better reflect how we can benefit you and your business in today’s marketplace. Bonus You don’t have to be local to work with us. […]
Marketing your business online? Or have you just thought about it? Everyone is doing it and it’s almost a must these days. It’s called Content Marketing and 86% of businesses are already using this strategy to generate new customers or nurture existing ones. But, how do you even start? This article will share some tips […]
What’s good for you and your bottom line. The other day, I received a call from someone who had been referred by an existing client. Let’s call him Tom. Tom likes the brand management and online marketing work we’ve been doing for a colleague and so reached out to inquire about how we could help […]
Colour exploration and colour choices are a crucial part of your brand identity and the impression you make on existing and potential customers. So, we’ve created a guide below of essential terms and concepts to expand your knowledge.
Understanding the psychology of colour can help you when working with an agency or designer […]