Ecommerce

If you’re a business selling to another business, then you are B2B. It may not sound complicated but there’s a whole other way to market your products and services when you’re a manufacturer, wholesaler, or distributor, or other B2B business. To add to the confusion, B2B marketing is beginning to look a lot like B2C […]

You’ve finally got your new e-commerce website all set up. So exciting! Congratulations! Are you ready to launch it though? That’s another matter entirely. Hold on to that bottle of champagne… It’s time to check for holes in your ship before it hits the high seas of the online marketplace. Here’s an e-commerce launch checklist, to make sure you haven’t missed any key […]

The future of e-commerce is very bright. According to Statista, there are over 2 billion online shoppers worldwide. By 2040, it is estimated that 95% of all purchases will be made through e-commerce, and many retailers are shifting their brick-and-mortar stores online. But before you jump to selling, there are many decisions that need to […]

First, What is a Shoppable Catalogue? It makes sense to integrate e-commerce into your website if you’re a straight-forward retail business, selling simple products and services online. But, if you’re a manufacturer or industrial supplier, a standard e-commerce solution may not be the right fit for you. Your sales cycle is longer, you sell bigger […]

This 33-point E-Commerce Readiness Checklist is designed to help you assess your own e-commerce strategy. These days shopping starts online. For instance, 87% of shoppers look for products online before they make a decision to buy. This means your website and online store create a big impression for your brand. Beautiful images, detailed product information, […]