Get the Best Out of Your Brand with an Original Strategy.

Brand Strategy is the Only Way to Stand Out.

Your brand strategy is all about you and how your brand shows up in the world. Is it Memorable? Creative? Effective? Engaging?

If it’s not quite there, or you’re not quite sure, it may be time to get “Original” with your branding with a strategy that’s customised to your business and business goals.

Need to talk? Call us at 778.298.1966 or Toll Free at 1.855.298.8650 or complete our online form if that’s more convenient for you.

Need a Brand Strategy?

Or just need to speak to someone to find out more? Call us at 778.298.1966 (TF 1.855.298.8650) or complete the form below.

What’s Inside Our Guide to Brand Strategy

A Brand Isn’t Just a Logo

It’s so much more than that. A brand makes you feel a certain way about a company, about a product. It commands trust, respect, loyalty. It can put your company on the map. It can make or break your sales. It can inspire your staff. It can even transform customers into brand ambassadors.

How Can A Brand Accomplish All That?

Buying has become personal. People aren’t just shopping for items they need. They want to feel positive associations with what they’re buying. They’re buying into lifestyles, ideas, visions and values. They know that company X, Y, Z can satisfy their needs, but who do they choose? If they don’t choose you, it may all come down to your brand. It might not be saying what it needs to say. It might not be clear on what it’s selling. It might not showcase all the fabulous things you do. If you’re not clear on what your brand is, how can you convince your customers to choose it?

Have You Branded Yet?

Now don’t start thinking of that branding iron. What we mean is if you haven’t delved into the world of branding, now is the time to start. Everyone focuses on marketing, the act of selling, of advertising their product. But before a purchase is even considered, it all starts with awareness and trust. Where does that process begin? With branding! From your website, business cards, to the signage outside your store, your company is no longer defined by what you do, it’s how you do it and more importantly, how you say it, how you communicate that brand identity to customers.

Shape Your Future By Owning Your Brand

Brand Strategy is the Backbone of Your Business

Think of your business as the bones in a human spine. Every piece lays the foundation for the other. One falls out of place and the whole thing comes crashing down. If you skip to making a website, or roll out an online ad campaign, without a solid brand strategy underpinning it, it’s like whipping out a few of those spinal bones. Without the support and structure of a brand strategy, any marketing efforts will fall flat.

So, What is a Good Branding Strategy?

A good branding strategy creates a cohesive, unified approach that all marketing and sales teams can follow. It not only aligns all the operations of your company into one solid, guiding vision, it can even help you run a tighter ship. It can help you see where departments can coordinate their outreach efforts, where they can support one another. And it also helps retain staff because it gives them a cohesive vision that makes them proud to be part of your organisation.

Need a New Brand Strategy? Or a Better One?

Why Be Ordinary? Choose to Be Original!

Why be like everyone else? It’s your time to shine, to show your company off to the world! For that, you need a cheerleader in your corner. Someone who will drill down to the very heart of your organisation and find creative ways to express that heart to your desired customers. That’s what people want to see. That’s the personal connection they crave. Why not bring in the best strategy experts to help guide your branding, marketing and communication efforts?

Original Ginger is an exclusive boutique brand strategy consultancy and full-service branding agency operating out of Fort Langley, BC. Our team of branding geniuses excel at strategizing, creative thinking, storytelling, communications and content marketing, as well as everything from logo and website design, all the way to custom photography, animations and videos.

Get in touch with our branding team. We’re so easy to talk to. We’ll give you our honest opinion and we’ll truly make it our goal to help your organization with any challenges it’s facing.

Get in touch

“The Original Ginger team was excellent the whole way through, from our first meeting to the website going on line! Their finished product is amazing and affordable for small businesses owners.

I have heard nothing but good things about my new website and I would highly recommend Original Ginger to anyone!“

– Derek Jarvis, Owner, Roll’N Coal BBQ Catering

Not Sure Where Your Brand Stands?

Bring Original Insights into a Brand Review

Sometimes you just aren’t sure where in the branding cycle you are. Do you need a new brand package for a new product? A brand re-launch? A refresh? Maybe a completely new strategy for your existing brand? Is it brand implementation you need help with or maybe brand management? We don’t just develop killer strategies. We also perform Brand Reviews or Assessments. This is often a necessary first step in determining where you are, what works in your current strategy and what doesn’t. We give you a comprehensive and rigorous assessment of your brand. We find where in the brand cycle you fit in and suggest next steps.

So, Why Choose Original Ginger?

At Original Ginger, we think in ways that other agencies don’t. We don’t just ask, “how can we brand this?” We ask, “how can we brand this in a way that’s never been done before?” We’re free-thinking innovators who are on the forefront of new ways of branding, marketing and marketplace positioning.

It’s Your Brand. Own it.

We want to help you achieve your business goals. Not only that. We want to set your business up for long-term success by equipping you with the branding resources and advice you need. And we can also have a bit of fun while doing it.

let’s get started