CLIENT:
AML Consulting
A Compelling Reason to Consult this Expert in Senior Care.
AML Consulting primarily works with senior care homes, helping to guide leadership teams and care staff towards service optimisation and procedural improvement. They also assist in the development of new senior living facilities and care services; places where care is not only affordable, but also attractive to seniors.
The unique challenge for this project was that the client required a stand-out website, one that showcased the client’s professionalism, dedication and their 30+ years of expertise in the senior care industry. But since the client was already working full-time in an existing business and had little time to collaborate on every project detail, the team at Original Ginger had to lead with strong project management and creative direction, as well as establish a website with a strong brand identity and clear messaging.
Services:
Brand Discovery
Logo Design
Custom Website Design
Brand Messaging
Art Direction
Photography
Print Design
PowerPoint Design
Taking the Lead.
We had to hit the ground running with this one, but we knew the steps to take. Step one was producing a unique brand logo that would represent the values of the client through vivid warm colours from the client’s favourite colour palette. Step 2 was creating a brand-new website, with content that conveyed the client’s values and unique service proposition. Step three was arranging custom photography. Elegant images to go with the site’s content. We organised a shoot in a beautiful studio location, with a top-flight photographer, along with hair and makeup services. Step four was creating social media profiles for the client, along with supporting print design pieces, such as business cards and letterhead.
Now, this senior care consultant is ready to launch her business, and more importantly, she loved the experience, especially her professional-looking headshots!
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