CLIENT:
Aqua Spa and Pool Supply
Making A Splash.
When a market is crowded, you need find a way to stand out from your competitors. For Aqua Spa and Pool Supply, their differentiator is people and relationships. They believe in the importance of investing in their own people and in building strong relationships with customers, with the former playing a key role in achieving the latter.
Services:
Brand Discovery
Custom Web Design
Responsive Web Development
Print Design
Project Link:
First into the Pool.
The company asked us to design a new logo and custom website that would position them as leaders in the industry – a supplier that customers would feel compelled to work with. This demanded a clean, modern look that communicated professionalism and the idea that Aqua Spa and Pool deals in the technical side of pool equipment, not just the fun accessories.
Flowing to the Front of the Pack.
It’s always a challenge to update an outdated existing visual brand logo when a client is reluctant to stray too far from the original design. We started the refresh by focussing on adding a more modern polished looking font. Then we tackled updating to a simpler, fresher brand mark. Paired with a clean, user-friendly website, this has given Aqua Spa and Pool a strong new brand image in line with its people and customer-first approach to doing business.
Do You Like What You See?
Talk to us about your own brand strategy or web design project.