CLIENT:
BRRR! Snow & Ice Control
Putting the BRRR! into Branding.
Clearing up whatever winter throws at them, Brrr! Snow and Ice Control offers their specialized services to residential and commercial strata buildings throughout the Lower Mainland.
An offshoot from parent company and long-time OG client Met Home Building, Brrr! Snow and Ice Control was ready to come into its own with a unique brand identity and memorable logo design.
Branding that Doesn’t leave You Cold.
We set out to craft a brand identity that evokes feelings of strength, stability, and true professionalism, all the things you’d want when choosing a snow and ice control service for your Strata building.
While the Brrr! Snow and Ice Control logo needed to stand on its own, it also had to play nice with the Met Home Building logo when displayed side-by-side, and look great on the white company vehicles.
With the client’s request for a modern feel and vibrant colours, we focused on shades of light blue and turquoise, and explored ideas around snow shovels, temperature gauges, and stylized mountain ranges. We chose thicker sans-serif lettering to communicate strength and stability, and, as with any logo design, we wanted the letters to be visible when applied to smaller scale applications, and be flexible for use on apparel, vehicle wraps and signage. A wintery brand identity that won’t leave you cold!
Do You Like What You See?
Talk to us about your own brand strategy or web design Vancouver project. We also serve businesses across Canada and the US.
