CLIENT:
Buy Low Gas
The Art of Finding the Right Audience Online
A natural gas procurement company, Buy Low Gas empowers consumers to take charge of their utilities and secure great natural gas rates. They needed an easy-to-use, self-serve online platform and strong brand messaging to convey their low-price fixed rate guarantee. The owner is a return client with multiple businesses, and we were happy to once again aid in the launch of a new venture. Brand messaging and SEO services were a priority on this project, as we assisted in targeting very specific traffic and leads from their desired audience. And to reach customers offline, the print design package included mailer marketing materials.
Services:
Brand Identity
Logo Design
Brand Messaging
Custom Website Design
Print Design
SEO
Project Link:
Crafting a Positive Customer Experience.
Our goal for the Buy Low Gas website was to create a sense of fun and approachability, and we accomplished that in the form of animated looping video backgrounds and graphic character development. In fact, they say that the character on the home page hero panel slightly resembles the company’s owner (Intentional? Perhaps…). To support SEO efforts and communicate services effectively, we avoided unnecessary industry jargon, focusing brand messaging instead on simple explanations and bulleted sections.
The custom website is fully responsive and easy to use, allowing you to quickly gather information about the benefits of Buy Low Gas services and FAQs, with numerous calls to action ready to take you to the sign up page. It’s a clear, simple process that customers will appreciate.
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Talk to us about your own branding, strategy or web design Surrey project. We also serve businesses across Canada and the US.
