CLIENT:
Canadian Birch Company
Let the Flavour Flow.
Canadian Birch Company is a proudly Canadian company bringing both retail and wholesale customers distinct flavours from the land they live on. Embodying the Canadian pioneer spirit, the company’s craftsmen are dedicated to the art of making gourmet birch syrup.
Drawing on traditional methods and their own innovative techniques, the Canadian Birch Team crafts syrups with distinct, pure flavours using sustainable techniques that leave the forest in a healthy and natural state.
Services:
E-commerce
Custom Website Design
Art Direction
Food Styling
Photography
Email Marketing
Entering the Culinary Conversation.
In a country obsessed with maple syrup, Canadian Birch Company needed the tools to increase awareness of their unique, high quality product. Original Ginger’s mandate was to create visual impact and develop a strong marketing foundation that the client could build on.
Creative direction, photography, brand messaging and website delivery were crucial elements in this project, as was the set-up of a savvy email marketing dashboard with branded templates.
Spreading the Word.
Armed with new marketing tools, Canadian Birch Company is able to engage with both retail and wholesale customers, posting tantalizing new recipes on their blog, sharing news with subscribers, and applying their fresh new visuals to print materials and other marketing collateral.
Do You Like What You See?
Talk to us about your own brand strategy or web design project.