CLIENT:
Com Pro Managed Business Solutions
Hitting Print on an Inspired New Brand.
For B2B businesses, simply providing quality products and services is not enough: they must also be able to get through to their target audience. This led Com Pro, a Canadian provider of managed print solutions, to seek our help in building a brand that allows their robust technical capabilities and passion for customer service to shine.
With their existing logo as a starting point, we took the Com Pro team through a comprehensive brand strategy session. What we discovered was an organization built on a foundation of dedicated professionalism, deep expertise and genuine care for others, plus a good dose of fun. We then translated all of this into an authentic brand by defining Com Pro’s brand pillars for content messaging and visual design, developing multiple taglines, and opening the colour palette to capture the engaging feel of the brand.
Services:
Brand Discovery
Brand Strategy
Brand Messaging
Custom Website Design
Vehicle Wrap Design
PowerPoint Design
Print Design
Social Media Management
Marketing Coaching
Content Marketing
Driving the Brand Forward.
Once we established a solid brand for Com Pro, we were able to deploy it across the business. The cornerstone of this was a new custom website with bold messaging and a touch of animation to support clear communication with the company’s target audience. We also designed eye-catching vehicle wraps – a valuable opportunity for brand impact with Com Pro technicians criss-crossing the Lower Mainland to support their customers.
Lastly, we developed PowerPoint templates, presentation folders and business cards to help the new Com Pro brand come through loud and clear.
Our efforts have resulted in a clearly identifiable visual brand that is helping Com Pro stand out in a highly competitive market. Through the process of identifying and communicating the company’s brand pillars, we have also helped Com Pro define a clear answer to a common question from prospective customers: “What do you actually do?”
The best part of our work for Com Pro is that the benefits will continue to grow over time. Our branding has laid the groundwork for future marketing campaigns, and our WordPress tutorials will enable the Com Pro team to keep their new website up to date and relevant to their customers. This is the kind of long-term value that we strive to deliver with every Original Ginger project.
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