Energizing a Sales Force.
Easy Energy is a natural gas energy reseller for Fortis BC. New to the marketplace, they needed to elevate their brand and to stand out in a highly competitive industry. Their brand identity had to be shaped, directed and clarified, so that customers would fully understand the benefits of becoming an Easy Energy client. And they came to us because of our expertise in brand strategy, our numerous positive reviews and the reputation we had earned for helping many clients build their brands from start to finish.
Custom Website Design
From the Ground Up: An Energetic Strategy For Closing Sales.
This was a case of starting from scratch. Easy Energy lacked a clear brand identity. They didn’t know how to differentiate themselves from other energy providers. So we not only helped them craft their brand from the ground up, we also designed a beautiful, modern website that would help them attract customers. However, it was highly unlikely that people would visit the new Easy Energy website on their own. Direct sales outreach was required to “spread the word”, which involved door to door sales.
That’s why a two-pronged strategy was needed. In this case, it wasn’t enough to have an outstanding website. One of the most crucial elements for their awareness campaigns would be the branded marketing materials that sales reps would use when going door to door. These materials had to look professional and impressive enough to encourage prospective customers to sign up. So we developed print design materials that included a sleek brochure, a rack card, business cards, proper letterhead, branded envelopes and two-pocket folders. This also included a compelling, industry-targeted, professional PowerPoint for when they do presentations for larger industrial or commercial clients.
Sparking A New Future Full of Possibilities.
Easy Energy sales reps now have all the tools they need to succeed in a very competitive energy industry. They have the professional, stand-out business collateral that will instill trust in potential customers. The company owners also have a new, modern website that can act as their sales support tool to further explain their services, clarify their brand and close sales. Their new website also supports their customers, post-purchase, by giving them a place to submit queries or have service issues addressed.
More importantly, this client now has a solid brand strategy. One that will help guide their marketing efforts for years to come, giving them their own personalized ‘playbook’ for business success.
P.S. Easy Energy also appreciated the personalized service they received from our boutique approach. And we may see them again, for services such as video production and content marketing – because as we know, branding is an ever-evolving process…
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