Transforming a Distinct Vision into an Original Design.
Working as a referral-only business, this client didn’t want a website to entice prospective clients, but he did want a slick, eye-catching logo to adorn the Erickson Concrete trucks.
Inspired by a motorcycle helmet and very distinct vision, he requested an army-style dog, basic sans serif font with initials all in uppercase, and a flat, army green colour. We could not replicate the dog obviously for copyright reasons, so it was our job to take the inspiration as a jumping-off point for an original creation.
Just the Right Amount of Tough
As we set about creating this logo to match our client’s wish list items, it was all about finding just the right amount of tough. The illustrative style needed to be aggressive, but not offensive. A muscular dog with teeth showing, bloodshot eyes, and a spiked collar. It couldn’t be too mean, but it also couldn’t be too friendly. We think the resulting hand illustrated logo hit just the right balance.
We created the concepts in full colour, black, and white. To look great as a truck decal, we created two variations. The first allows the dog to face forward on the driver side, and the second variation is reversed so the dog also faces forward on the passenger side of the vehicle.
Exuding just the right amount of attitude, Erickson Concrete trucks will make a great impression at the jobsite!