Client: Haven Electric
Establishing a Distinct Brand Within a Construction Group
The Challenge
Haven Electric is one of several related businesses operating under the broader Power Shotcrete Group, alongside Power Shotcrete Shoring and other construction-focused services.
As the group expanded, Haven Electric needed a clear and independent brand identity that could stand on its own in the electrical services space, while still feeling connected to the quality and credibility of the wider group.
The challenge was to:
- Differentiate Haven Electric from competitors in the electrical trade
- Maintain visual and strategic alignment with the existing group brands
- Support referral-driven work without relying solely on association
- Establish visibility quickly while the business continued to evolve
Related Work:
Power Shotcrete Shoring | Haven Electric | Raincity Aquatic Designs
Our Approach
Building on our work with Power Shotcrete Shoring, we approached Haven Electric’s branding as part of a broader, multi-business system, allowing us to extend an established brand system while ensuring Haven Electric retained its own distinct identity within the group.
Our focus was on creating clarity and consistency across the group, while ensuring Haven Electric retained its own recognisable presence.
This included:
- Brand strategy and positioning tailored to Haven Electric’s role within the group
- A visual identity designed to complement, not copy, the existing brands
- Vehicle wraps and print materials intended to function as primary on-site marketing tools
- A professionally designed splash page to establish an initial online presence while full web development was deferred
Each element was designed to work where it mattered most — on job sites, in referrals, and during real-world conversations.
The Outcome
Haven Electric now has a clear and credible brand foundation that:
- Distinguishes the business within a competitive electrical services market
- Reinforces its relationship to Power Shotcrete Shoring and the wider group
- Supports referral-driven growth across related construction services
- Provides a scalable system that can evolve as the business grows
By extending the brand system developed for Power Shotcrete Shoring to Haven Electric and Raincity Aquatic Designs, Original Ginger helped create a cohesive yet flexible identity framework that supports multiple related businesses without confusion or overlap.
Interested in Working Together?
If you operate within a construction group or trade-based business and need clarity, consistency, or differentiation across related companies, we’d be happy to explore whether there’s a fit.
We typically begin with a short conversation to understand your structure, growth plans, and operating environment — and to determine whether our approach aligns with what you’re looking for.
