Lighting the Way for an Energy Brand.
Linked under the business “umbrella” of the Power Shotcrete Group, Haven Electric benefited from cross-referrals, but this business still needed an identity that would allow it to stand apart from other competitors. They also required a strong brand strategy that positioned Haven Electric as a natural compliment to the other building industry services provided by the same construction group.
Custom Web Design
Vehicle Wrap Design
Building the Buzz for an Electric Brand.
Original Ginger provided the perfect brand strategy and brand identity that would fit harmoniously with the other related brands, such as Power Shotcrete Shoring, Power Shotcrete Structures and Raincity Aquatic Designs. However, we also didn’t want Haven Electric to get ‘lost in the mix’. We wanted this energy brand to have its own personality and flair, something recognizable. So, we provided them with a customized print design and vehicle wrap, whose visible and eye-catching design would serve as one of their biggest marketing tools, especially at work sites.
Sparking Curiosity Online.
We also didn’t forget about their web presence. Though Haven Electric wasn’t quite ready to get started on their web design, we filled in the gap with a published, professional splash page that will act as a placeholder. It will spark curiosity by getting their name online, while their bold van wraps make a statement in the streets and on work sites.
We look to their continuing brand evolution with eager enthusiasm…