Hot Tub Outfitters
Hot, Hot, Hot! Brand & Leisure.
Hot Tub Outfitters is an online retailer for hot tubs, hot tub supplies, accessories and lifestyle products — a one stop shop for everything hot tub related!
Through brand discovery it became clear that HTO placed a very clear priority on consistently fair pricing and trustworthy service for their customers. As a lifestyle brand they want to inspire better lifestyle balance by showing people how easy it is to enjoy leisure at home in their own backyards. It became our mission to ensure their belief in family values was reflected in a new brand logo and fresh brand messaging.
Too Hot to Handle.
We think not! Our first unique challenge was, what to call their newly emerging online business. Following an in-depth brand discovery, creative brainstorming, research and collaboration, Hot Tub Outfitters was born! We also crafted a consumer-facing strapline, Your Spa & Backyard Lifestyle Company or Your Spa & Backyard Lifestyle Co. A fitting strap line for a company who intend to be ‘THE’ premiere online supplier for spa and backyard lifestyle products.
And the brand logo? It was lovingly crafted with a mix of vintage flair and a modern twist. We gave it just enough nostalgia to convey family values while still sharing their progressive and playful approach to spa and backyard lifestyle products. We think the colours reflect their brand beautifully while still helping them stand out among a sea of competitors.