I Spy Spain
Building a Brand with a New Take on Travel.
As a brand-new business, I Spy Spain was still in the process of building its entire brand foundation and needed to craft a brand identity that would capture the imagination of its target audiences – families and couples seeking unique, custom-made vacations in Spain. The owner, Teresa, wanted her business to stand out as a more personalized approach to travel, an alternative to big, “one-size fits all” vacation packages. That required a unique brand strategy and some creative direction, which we were happy to provide. She also needed a website, but to keep within her small business budget, Teresa requested that we provide beautiful design and build the website framework. She would then write, populate and manage her own website content.
Custom Website Design
Making Dreams Happen within a DIY Budget.
We don’t usually suggest too much DIY, but we really wanted to help this small business take flight. Starting with a simplified version of our Brand Discovery process, we made sure we captured the essence of this brand. We got creative with colours and photos, crafted a clever tagline, custom logo, brand palette, mini brand guide, and a branded travel template in Word that Teresa can customize for each traveller’s itinerary. We also created a web design concept that would fit her distinctive style.
By creating the design elements and developing the underlying structure of her website, we crafted a highly user-friendly WordPress website that will make it a breeze to add her own content. I’ll bet she’ll get great use out of membership area with all of its video tutorials and how to’s. And Teresa now has the basic branding materials she needs to help her business take off in a big way!
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