CLIENT:
Inspire Women’s Fitness
Fitness Inspiration Through Logo Creation.
Ayanna Gibb had an amazing idea, one that she hadn’t seen in any fitness franchise in the Fraser Valley: a studio where women of all sizes and shapes could feel safe and nurtured, where they could come together to work on their fitness goals in a friendly and supportive environment, where childcare was also provided. That’s when Ayanna decided to create Inspire Women’s Fitness, a ladies-only, boutique fitness studio that offers over 60 classes. The only thing her business was missing? An outstanding logo that encompassed all her values of Community, Wellness, Health and Celebration, and something that also reflected the bright and airy nature of her studio space.
Services:
Brand Discovery
Logo Design
Colour Management Consulting
Finding the Right Fit for This Fitness Studio.
It was essential that we create the right logo, something that conveyed the message that everyone is welcome, and that everyone’s body is beautiful. So, we needed to ensure that the logo graphics showed movement, momentum and change, without focusing on a certain body type.
After visiting Ayanna’s Langley location, we settled on a colour palette and a graphic that conveyed diversity, inclusivity, energy, and simplicity, through an abstract “look” that would feel approachable to all types of female clientele. We also chose a design that could easily be applied to signage, branded apparel, studio walls, and even the side of a vehicle. And from what we hear, Ayanna and her wonderful community of women are loving the new look – what we always like to hear!
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