CLIENT:
Learn with Marley
A Fun and Friendly Way for Kids to Learn.
Learn with Marley is an online learning platform for kids and their parents to learn new languages through fun, engaging and interactive content. The lovable and intrepid character, Marley, will teach children new skills like reading and writing along with positive habits and behaviour that will instill confidence and an excitement to learn.
Through brand discovery we were able to clearly identify Owner, Reza Partow’s project goals. It was clear that he wanted to help busy parents reinforce learning outside of the traditional classroom and that he believes in high quality results oriented content. As a children’s brand, it became our mission to introduce Learn with Marley as a genuine and caring character intent on helping young clients create a successful future.
Services:
Brand Discovery
Logo Design
Brand Guide
Contemporary, Adventurous and Kawaii.
Our handcrafted illustrations of Marley emulate the “kawaii” simplicity of Japanese characters that will appeal to a wide international audience. Marley’s playfulness shines through with bright colours, and the bold outline represents Marley’s intrepid personality.
The deliberate gender neutral colour choices of orange and teal were chosen to nicely round out Marley’s ears, making Marley more memorable. These colours also tie into the logo wordmark. Orange evokes feelings of enthusiasm, creativity and success, while the teal represents the joy of learning, tranquility and patience.
We look forward to working with this client in future on video animation and character development for Marley.
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