CLIENT:
Old Mill Builders
Nailing Down the Perfect Website.
Old Mill Builders is an American company established by Jeff, a craftsman and expert carpenter residing in Brookfield, Connecticut, USA. With his project manager, Josh, they specialise in building timber-frame custom homes. But more than that, they build dreams. Therefore, Jeff wasn’t looking for just any website. He wanted one that would truly capture the holistic and almost spiritual essence of his unique hand-crafted homes.
No Detail Spared. The client’s approach was all about having an “eye for detail”, so we wanted him and his partner to feel proud of the website we built for them. Working virtually, through online sharing tools, conference calls via our Original Ginger toll-free number, and emails, we were able to share ideas with the client and presented visual concepts quickly and easily. We wanted the website to not only be a source of information for prospective customers, but we also wanted it to read almost as a spiritual and philosophical manifesto – something that reflected Jeff’s holistic approach to custom home construction.
Services:
Brand Discovery
Logo Design
Custom Website Design
Brand Messaging
Art Direction
Photography Consulting
Composite Photo Editing
Brand Messaging
Print Design
Project Link:
An Online Creation That Exudes Sophistication.
First, we developed all new website content and crafted the writing in a ‘storyteller’ style. To add dramatic flare and a bit of professional sophistication to the text, we used drop caps, where the first character of the first paragraph is made larger and more stylised. The client also had a large gallery of existing project photography, but it required some cleanup and colour correction, to better represent the quality of his workmanship. We also made sure that the site had easy navigation, and a clear brand identity, exhibited throughout its pages.
The outcome was even more refined and beautiful than we could have imagined. Now, these expert builders have the site they need to match their dream homes with their dream clientele!
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