CLIENT:
Petplayland Pet Care Services
Creating a brand that inspires trust and gets our furry friends’ tails wagging.
Petplayland Pet Care Services provides local dog-walking as well as pet and house sitting services. But something about their branding didn’t sit well with them. It just didn’t resonate with the owner or her team. It didn’t “feel” like Petplayland. They also had a website that didn’t receive search traffic and a logo they didn’t like. It sounds like a tall order, but this is the kind of work that Original Ginger loves.
Services:
Brand Discovery
Brand Identity
Logo Design
Brand Messaging
Custom Website Design
Photography Consulting
Project Link:
A brand identity that inspires “All the Feels.”
Original Ginger knows the importance of communicating emotion through imagery. We believe that takes great care. So, we took the time to discuss the colour palette, fonts, shapes, and symbols to present a playful and professional brand.
Not only that, but we also helped Petplayland prepare for a photoshoot. Thanks to a comprehensive consultation with us, the client could clearly communicate creative direction to her photographer, who captured images that represented the brand and connected emotionally with the target audience. We love how warmth and trust come through with the new branding. The Petplayland team couldn’t contain their excitement. So much so that they started using the messaging and visuals even before launching their new website!
Recovering after a ruff go.
We love working with business owners who want to take their branding to the next level. We knew Petplayland would benefit from our collaborative approach.
Original Ginger’s guided process of brand clarity, discovery and transformation nailed down a strong brand identity. From that brand identity, we created a unique message, an optimized website, and a logo that felt like Petplayland Pet Care Services.
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