CLIENT:
Power Shotcrete Shoring
Caution: High-Powered Brand At Work.
Great companies are built around good people transforming their dedication and innovation into quality products and services. The role of branding is to distill the heart, spirit and unique strengths of the company into a clearly defined and powerfully communicated identity. That’s why Power Shotcrete Shoring approached Original Ginger. They already had a great team and service offering. What they needed to take their company to the next level was branding to match.
Services:
Brand Discovery
Brand Strategy
Brand Messaging
Custom Website Design
Art Direction
Photography
Vehicle Wrap Design
Print Design
Signage
Project Link:
A Logo With a Story to Tell.
Just as construction projects start with laying a foundation, we took the client through a detailed brand discovery process. This important step helped us gain a deep understanding of Power Shotcrete Shoring’s goals, challenges and operating environment. We were then able to translate these insights into a tailored brand strategy, meaningful messaging and a custom website.
One of the many deliverables to come out of this process was a new logo. While clean and simple, the hexagonal logo mark conveys a lot of meaning. Echoing the shape of construction signage, the logo represents the company’s dedication to safety. In addition, the use of dimensional shading gives the logo a 3D appearance that can be seen as either an extruded or intruded box and gives a nod to the building industry.
Delivering Real-World Impact.
The construction industry is about real people working hard to build real structures. Throughout our collaboration with Power Shotcrete Shoring, we remained laser focused on the need to deliver branding that would resonate in the client’s world.
One way we did this was by leveraging photography to capture the professionalism and superior quality of the client’s products and services. By taking photos of real Power Shotcrete Shoring job sites, we made it easier for the client to communicate the how, what and where of their specialized services. We also helped bring their branding to life on job sites by designing eye-catching vehicle wraps to showcase the company wherever they go.
Power Shotcrete Shoring was already a great company before we got to know them, and we’re happy that Original Ginger could develop branding to help them spread the word.
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