CLIENT:
Roaming Spirits Mobile Bar
Uncorking a brand that’s full of personality.
A young entrepreneur started Roaming Spirits, a mobile bartending service, and she was ready to get serious about her brand. She came to us with a great existing vision, but she wanted to take it to the next level. The Original Ginger team buzzed at her enthusiasm and passion. We couldn’t wait to work with her to enhance the brand and help her business grow.
Services:
Brand Discovery
Brand Identity
Logo Design
The Aperitif: An In-depth Q&A.
The project kicked off by asking lots of questions and having in-depth discussions. We talked about Roaming Spirits’ business goals and their competitors, but we also discussed their customers. We wanted to discover their customer’s pain points and the benefits their services provide.
Most importantly, we wanted to know their values. Roaming Spirits is approachable and professional but also fun. We wanted those values to take centre stage in their visual identity.
Tapping into a memorable and modern vintage vibe.
And boy, do they have a visual identity. Roaming Spirits converted a rustic horse trailer and a 1967 Vanguard Camper into two mobile bars. We stayed true to the modern vintage vibe of their existing brand experience by choosing earthy, organic colours and fonts with a vintage flair to inspire photogenic moments.
Roaming Spirits see their mobile bars as “great décor, functional photo backdrops, and conversation pieces for guests.” But through our work and collaboration, they became so much more. Their creativity and vision set them apart from the competition. Now they have branding to match. And we can’t wait to see what they come up with next.
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