A Logo that Leads to Change.
Vancouver has recently been called the “City of Reconciliation”, and so it seemed like serendipity when we came across this small business client. Their message of reconciliation was one that Canada sorely needed, with a focus on building mutually beneficial relationships between Indigenous and Non-Indigenous people through educational workshops, as well as Reconciliation Bootcamps. When Sk’elep Reconciliation decided to go with one of our Quick Start Website Packages, we knew we had to create something special! Especially with their logo, which would serve as the basis for all their brand messaging.
Brand Logo Design
During the brand logo discovery process, we explored shapes, ideas, and colour palette, to find just the right balance that would represent their First Nations connections and the cultural importance of the Coyote. Using coyote traits as the starting point for their tagline, we developed the perfect slogan: “Adapt. Create. Transform. Act.” Now, they can begin to build a strong brand foundation around this singular, powerful statement that embodies all the elements of their company ethos.