The Beer Guy (TBG Sales & Service)
Serving up the perfect pint takes commitment and expertise – and The Beer Guy (TBG) has both in spades. For over 10 years, TBG has focused on making sure customers have total behind-the-bar service, from perfectly maintained, state-of-the-art draught systems, to impeccably washed glasses for serving.
Custom Website Design
To highlight this dedication to draught beer perfection, TBG engaged Original Ginger to develop new brand messaging to coincide with the launch of their “Commitment to Quality Program”, branded as TBG CLEAR. This involved a brand discovery exercise and the development of a new website, print design and email marketing tools.
Tools for Success.
TBG’s website is informative and easily navigated, with engaging elements throughout, including image galleries, a blog and a sign-up form for the TBG CLEAR program. Following personal one-on-one training, TBG staff are now able to update website content, create new blog posts, and use the branded email marketing templates and dashboard to run email marketing campaigns to share valuable news with existing and prospective clients.