CLIENT:
The Artisan Farmhouse
Merging Handmade with High-tech in a Custom Website.
Located in Fort St. John, The Artisan Farmhouse is a one-of-a-kind store featuring a curated collection of handmade treasures. For a custom website to match the store’s high standards, the owner, Shaelan, turned to Original Ginger for help. Despite being separated by more than 1,000 km, we were able to work together seamlessly via conference calls and desktop sharing.
Services:
Brand Strategy
Custom Website Design
Ecommerce
Staging & Styling Expertise
Photography Consulting
Brand Messaging
Email Marketing
Focusing on the Value of Visuals.
When we work with a client to build or revamp a website, our focus is always on capturing the energy of the organization so that this comes through clearly in the design. For The Artisan Farmhouse website, we knew it was critical for the visuals to embody the welcoming atmosphere of the store and the quality craftsmanship of its products.
Professional photography and styling of the ‘real life’ guest suite informed visual design and a soft feminine colour palette. Listening to their story gave us the rest of the ingredients we needed…
Since this was a long distance project within a small business budget, we offered Shaelan advice regarding lifestyle photography for the site and sourced a local commercial photographer whom she could hire to help capture the store at its best. We also provided Shaelan with guidance and creative direction on taking product photos herself for the storefront – a valuable cost-saving strategy that will allow her to allocate her minimal budget to other marketing activities.
Tailoring Technological Solutions.
Smart use of modern technologies can help businesses large and small achieve smoother operations and happier customers. The key is knowing what to use and how to implement it. To optimize the shopping experience for The Artisan Farmhouse’s customers, we provided expert recommendations regarding integration of the in-store point of sale (POS) system with the online shopping cart that we built and branded for the website.
Professional photography and styling of the ‘real life’ guest suite informed visual design and a soft feminine colour palette. Listening to their story gave us the rest of the ingredients we needed…
Overall, Shaelan was grateful for our expertise throughout the process of building her custom website and ecommerce solution. It was her first time partnering with a professional agency, and we worked hard to show her the true value of collaborating with experts.
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