Client: The Splash Hot Tubs & Pools
Clarifying a Multi-Location Business in a Competitive Retail Market
The Challenge
The Splash Hot Tubs & Pools operates in a highly competitive retail environment, offering hot tubs, swim spas, pools, accessories, and related services across multiple locations. With more than 25 years in business, the company had a strong reputation — but its digital presence wasn’t keeping pace with the scale or complexity of the operation.
The business was being represented by four separate websites, each tied to different locations and product lines. This fragmented setup made marketing, maintenance, and customer navigation unnecessarily complex.
The challenge was to:
- Consolidate multiple sites into a single, coherent digital presence
- Clearly communicate a broad range of products and services
- Preserve the company’s history and values while modernising presentation
- Deliver clarity without overwhelming visitors
Related Work:
Hot Tub Outfitters | The Splash Hot Tubs & Pools
Our Approach
We began with a brand strategy and discovery process, taking the time to understand the company’s history, ethos, and operational structure.
From there, we focused on:
- Streamlining brand messaging to cut through a crowded market
- Designing a custom website with a clear, intuitive information architecture
- Creating distinctive visual elements that could be extended to future marketing materials
Rather than simply merging content, we restructured it — ensuring visitors could find what they needed with minimal friction, regardless of product category or location.
Simplifying Without Oversimplifying
Replacing four websites with one required careful planning.
The new site was designed to:
- Present a wide product range clearly
- Support different customer needs without duplication
- Reduce internal maintenance and complexity
- Improve consistency across the brand
Given the owners’ busy travel schedules, the project required flexibility and coordination. We worked collaboratively through remote meetings, email, and screen sharing — keeping the process moving without unnecessary disruption.
This project also benefited from earlier brand strategy work for a related business, Hot Tub Outfitters, allowing us to apply consistent thinking around positioning, trust, and customer decision-making in a crowded retail market.
The Outcome
The Splash Hot Tubs & Pools now has a single, well-structured website that:
- Clearly communicates its products, services, and story
- Reduces operational complexity
- Provides a consistent brand experience across locations
- Supports future growth and marketing initiatives
The result is a digital presence that reflects the maturity of the business while making it easier for customers to explore offerings and make informed decisions.
Interested in Working Together?
If you manage a multi-location or multi-service business and need to simplify your digital presence without losing clarity, we’d be happy to explore whether there’s a fit.
We typically begin with a short conversation to understand your structure, priorities, and goals. Talk to us about your own brand strategy or web design Vancouver project. We serve businesses across Canada and the US.
