CLIENT:
Viking West Engineered Products
A Website Made to Measure.
Like many clients, Viking West was an established business whose brand needed a boost, especially in the online space. The owners just weren’t seeing the results they wanted with their existing website. Clients weren’t finding them online or were lured away by competing websites with more impressive designs. And their website’s poor quality was even impacting their reputation in their industry. What was needed was a top-notch site that was a testament to their superior craftsmanship, with a functional online catalogue that would showcase their engineered products.
Services:
Brand Strategy
Brand Identity
Logo Design
Brand Messaging
Ecommerce
Custom Website Design
Art Direction
Video Production & Video Bumper
Print Design
Composite Imagery
Powerpoint Design
Project Link:
Elevating a Brand Through Creative Engineering.
Through our Brand Discovery process, we assessed what visuals and messaging would elevate the Viking West brand. Once this foundation was established, we were able to home in on the right website architecture and visually appealing design. To save them the expense of a custom-built online catalogue, we sourced an out-of-the-box Ecommerce solution that suited their needs. However, they had no professional product images to use for Ecommerce. So, we found a work-around by creating composite images using existing imagery, not an easy feat. We also collaborated with their Principal Engineer, who provided realistic auto-cad renderings of their products. With some supporting print design, they now have the online resources and brand materials to engineer their way to greater brand awareness and greater industry success!
We look forward to our continued partnership with Viking West as we work on other branded collateral, photography and marketing videos.
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