Learn How to Market Your Small Business

Content Marketing is one of the best ways to create lead generation, build brand awareness, and nurture existing customers. But what do you do if you’ve never put together your own content marketing plan?

One way to get started is to find a marketing mentor who can teach you the ropes. We can help with our series of content marketing consultations specifically designed to help you understand how to market your business. Get “unstuck”, know what changes to make, and learn how to shape your own digital marketing program, in a series of 10, one-on-one, virtual meetings with a resident expert, like OG Owner and Director, Lisa.

Meet Your Instructor for Content Marketing Essentials — Founder and Director
Lisa Ostrowercha

We’ll start from the beginning and explain what content marketing is and why you need it. Then, we’ll dive deeper into explaining step-by-step how to implement content marketing for your business. You’ll learn the basics, including what tools to use, why you would use them, how you should use them, and when to use them. We’ll also touch on preferred tools and resources. Worksheets and e-books will be provided so that you can begin identifying, creating and mapping out content needed to attract new customers and generate leads.

Not only do you get one-on-one guidance and shared insights, but by the end of the series, you’ll be able to implement effective marketing activities that can make an immediate difference to your business. Content Marketing Essentials is intensive, value packed and completely actionable. From Buyer Persona exercises, to SEO research, content calendars and more, learn from the experts at Original Ginger.

For 10, one-on-one, virtual meetings with a content marketing expert it’s $1,500 + GST. Register for Content Marketing Essentials and start tailoring a custom content marketing plan that you can implement yourself.

This is NOT a video course. This is a series of dedicated one-on-one virtual meetings between you and an Agency expert. Read below for more details on who should register, how it works, what you’ll learn, and to meet your expert guide.

Who Should reGISTER FOR CONTENT MARKETING ESSENTIALS

Any business owner or solopreneur new to content marketing, who wants to get a full picture of how content can drive more website traffic, more leads, and more new business!

Ask yourself these questions:

Do you have little to no experience with how to market your small business? Are you currently struggling to produce effective content on a consistent basis? Are you uncertain how to leverage content on your website, social media, blog and email campaigns to attract ideal customers?

Planning content and promoting your products and services can be difficult without some expert guidance. If you answered yes to any of the questions above, we recommend you register for Content Marketing Essentials.

How it works?

After you register, we begin by asking you questions about your business. What are your goals? What makes you unique? Then, your consultant meets with you virtually for 10 one-hour consultations to inform and provide expert guidance, walk you through helpful worksheets, and recommend useful tools. Whether you’re an established business or a new start-up, we promise to make your experience inspiring, enlightening, and impactful.

Learn how to market your business in 10 consultations

What’s COVERED

Are you ready to learn how to market your small business?

There are many different marketing activities that need to fit together like a puzzle. Miss one piece and you don’t have a complete plan that can guide your marketing efforts. We’ve outlined below what is covered in each consultation.

An Introduction to Content Marketing
Building Your Foundation for Success
Leveraging Social Media Within Your Content Marketing Strategy – What You Need to Know and Do
Defining Your Target Market
Determining Your Marketing Triggers and Building Out Your Incentives
Planning and Building Powerful Landing Pages
Learning How to Use Email Marketing to Power Up Your Plan
Driving Website Traffic through Search Engine Optimisation (SEO) and Your Blog
How to Build Your Own Strategic Content Calendar
Defining Art Direction for Brand Photography that will Support Your Content Marketing Efforts

Meet Your Agency Expert
For Content Marketing Essentials

Original Ginger Founder & Director, Lisa Ostrowercha, is one of the experts behind our consultation series Content Marketing Essentials.

As part of a team of innovators, strategists, SEO specialists and creatives, I want to help you visualize what could be – and then help you translate your vision into reality.

I believe you can only succeed if you have set goals and a vision for your business. Through this series of one-on-one virtual consultations, I will help you focus on each individual step that will lead you to reach your greater goals. By breaking down the process into smaller bite-sized pieces, you’ll be less likely to experience paralysis and inaction.

I’ll show you how content marketing works, teach you how to create a content marketing plan of your own, provide you with helpful worksheets and recommend practical tools. This will allow you to take action and do the necessary work required to achieve success.