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Learn How to Market Your Small Business

Content Marketing is one of the best ways to create lead generation, build brand awareness, and nurture existing customers. But what do you do if you’ve never put together your own content marketing plan?

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One way to get started is to find a marketing mentor who can teach you the ropes. We can help with our series of content marketing consultations specifically designed to help you understand how to market your business. Get “unstuck”, know what changes to make, and learn how to shape your own digital marketing program, in a series of 10, one-on-one, virtual meetings with a resident expert, like OG Owner and Director, Lisa.

Meet Your Instructor for Content Marketing Essentials
Founder and Director
Lisa Ostrowercha

We’ll start from the beginning and explain what content marketing is and why you need it. Then, we’ll dive deeper into explaining step-by-step how to implement content marketing for your business. You’ll learn the basics, including what tools to use, why you would use them, how you should use them, and when to use them. We’ll also touch on preferred tools and resources. Worksheets and e-books will be provided so that you can begin identifying, creating and mapping out content needed to attract new customers and generate leads.

Learn how to market a small business

Not only do you get one-on-one guidance and shared insights, but by the end of the series, you’ll be able to implement effective marketing activities that can make an immediate difference to your business. Content Marketing Essentials is intensive, value packed and completely actionable. From Buyer Persona exercises, to SEO research, content calendars and more, learn from the experts at Original Ginger.

For 10, one-on-one, virtual meetings with a content marketing expert it’s $1,500 + GST. Register for Content Marketing Essentials and start tailoring a custom content marketing plan that you can implement yourself.

This is NOT a video course. This is a series of dedicated one-on-one virtual meetings between you and an Agency expert. Read below for more details on who should register, how it works, what you’ll learn, and to meet your expert guide.

Register for Content Marketing Essentials

If you’re ready to learn how to generate leads, build brand awareness, and nurture existing customers, register for our series of 10, one-on-one, virtual meetings with resident expert, OG Owner and Director, Lisa. For a limited time only, we are offering an introductory price of $999, so get started now! We look forward to working with you.
  • Once you register, we'll contact you to learn more about you, arrange payment, and schedule your consultations.
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Who Should reGISTER FOR CONTENT MARKETING ESSENTIALS

Any ​business owner or solopreneur new to content marketing, who wants to get a full picture of how content can drive more website traffic, more leads, and more new business!

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Ask yourself these questions:

Do you have little to no experience with how to market your small business? Are you currently struggling to produce effective content on a consistent basis? Are you uncertain how to leverage content on your website, social media, blog and email campaigns to attract ideal customers?

Planning content and promoting your products and services can be difficult without some expert guidance. If you answered yes to any of the questions above, we recommend you register for Content Marketing Essentials.

REGISTER ME!

How it works?

After you register, we begin by asking you questions about your business. What are your goals? What makes you unique? Then, your consultant meets with you virtually for 10 one-hour consultations to inform and provide expert guidance, walk you through helpful worksheets, and recommend useful tools. Whether you’re an established business or a new start-up, we promise to make your experience inspiring, enlightening, and impactful.

Learn how to market your business in 10 consultations

What’s COVERED

Are you ready to learn how to market your small business?

There are many different marketing activities that need to fit together like a puzzle. Miss one piece and you don’t have a complete plan that can guide your marketing efforts. We’ve outlined below what is covered in each consultation.

  • An Introduction​ to Content Marketing
  • Building Your Foundation for Success​
  • Leveraging Social Media Within Your Content Marketing Strategy – What You Need to Know and Do
  • Defining Your Target Market
  • Determining Your Marketing Triggers and Building Out Your Incentives
  • Planning and Building Powerful Landing Pages
  • Learning How to Use Email Marketing to Power Up Your Plan
  • Driving Website Traffic through Search Engine Optimisation (SEO) and Your Blog
  • How to Build Your Own Strategic Content Calendar
  • Defining Art Direction for Brand Photography that will Support Your Content Marketing Efforts
REGISTER ME!

Meet Your Agency Expert
For Content Marketing Essentials

Original Ginger Founder & Director, Lisa Ostrowercha, is one of the experts behind our consultation series Content Marketing Essentials.

As part of a team of innovators, strategists, SEO specialists and creatives, I want to help you visualize what could be – and then help you translate your vision into reality.

I believe you can only succeed if you have set goals and a vision for your business. Through this series of one-on-one virtual consultations, I will help you focus on each individual step that will lead you to reach your greater goals. By breaking down the process into smaller bite-sized pieces, you’ll be less likely to experience paralysis and inaction.

I’ll show you how content marketing works, teach you how to create a content marketing plan of your own, provide you with helpful worksheets and recommend practical tools. This will allow you to take action and do the necessary work required to achieve success.

Meet Your Instructor for Content Marketing Essentials
Lisa Ostrowercha
Founder & Director
REGISTER ME!

Customer Reviews

I am incredibly grateful for Todd and Lisa and the entire OG crew. They are professional, courteous and oh so creative when it comes to website design and marketing. They will continue to be my go to team – I already know that they will be the ones to help me up level my business!
Michelle Simpson Wellness, Michelle Simpson Wellness
Michelle Simpson Wellness
“From beginning to end, such a positive experience! Honesty, integrity and practical, with the ability to hone in on what needs to be done describes Original Ginger’s approach. Real value and highly recommended. Thank you Lisa, Todd and Team for your helpful consulting services.”
Reana Joubert, Tender Heart Healing
Reana Joubert
“From beginning to end Lisa, Todd and the OG team guided me through the process of branding, web design and creative consulting. Not going to say it was easy, I had to do my part to get the end result. The rest was done by OG and the team. The process they guided me through was exceptional. I was asked questions that brought out the best for my business.

Choosing a logo was tough from the concepts they presented because every choice was true to my brand and business. But, after 18 years of running my business it was time for an update. My team could not be happier to work with Petplayland after such a project. Thank you OG, for all you do!”

Lisa Eagleton, Petplayland Pet Care
Lisa Eagleton
“Lisa and the team at Original Ginger were outstanding to work with. They took the time to thoroughly research my business prior to our consult and were able to provide great feedback and actionable steps for me to help move my business forward. As a small business owner it isn’t easy to part with money right now, but this was money very well spent. I highly recommend Original Ginger for helping with your brand strategy and marketing.”
Tris White, Tris White Photography
Tris White

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