Colour exploration and colour choices are a crucial part of your brand identity and the impression you make on existing and potential customers. So, we’ve created a guide below of essential terms and concepts to expand your knowledge.
Understanding the psychology of colour can help you when working with an agency or designer […]
Logo Design & Branding
More Than a Feeling: Colour Can Brighten Up Your Brand’s Future
Have you ever thought about the way the colours you encounter in your day to day life make you feel? We’re guessing, well… probably not. The colours used in any design -from logos to packaging to food dye- slip in and out of conscious thought before you ever realize they’ve been and gone. Despite the […]
Why You Need to Think Smarter About Your Brand
You know who you are. What you look like, how you sound and move. What you care about and believe in. What you offer, what makes you special. (Yes, we think you’re special.) Can you say the same about your business? Many business owners can’t, and that’s a critical mistake. This knowledge is the essence […]
4 Standout Canadian Brands That Deserve Some Love
Take a look at this collection of brands we feel could hold their own with the heavy hitters on the Interbrand list, and why we think they have all of their branding bases covered. Home Hardware With an iconic logo, clear company ethics and actions, and a catchy tagline, the “Home Owners helping homeowners” from […]
Top 25 Favourite Canadian Brands: Success You Can Learn From
Great branding drives your business. A successful, effective brand becomes a recognized and trusted part of a consumer’s every day life. To make sure your business resonates with potential customers, you’ll need to offer a full brand experience- and to do that, there’s a lot more to consider than just your logo! Your brand message […]