Why Start with Branding? Just think of BMW, Apple, Coca Cola, or any of the big brands. What’s the first thing that comes to mind? With immediately recognizable and consistent branding, you can probably picture their imaging, as well as experience feelings in regard to the brand’s identity, culture, and personality. This is why we […]
Logo Design & Branding
To continue our series on Brand Personality, Brand Identity and Brand Recognition we wanted to share our Top 20 favourite picks for current Commercials we think are inspiring and that represent their brand well. The success of these commercials lies in the fact that they tell a story, evoke an emotion and are compelling to […]
Colour exploration and colour choices are a crucial part of your brand identity and the impression you make on existing and potential customers. So, we’ve created a guide below of essential terms and concepts to expand your knowledge.
Understanding the psychology of colour can help you when working with an agency or designer […]
Have you ever thought about the way the colours you encounter in your day to day life make you feel? We’re guessing, well… probably not. The colours used in any design -from logos to packaging to food dye- slip in and out of conscious thought before you ever realize they’ve been and gone. Despite the […]
You know who you are. What you look like, how you sound and move. What you care about and believe in. What you offer, what makes you special. (Yes, we think you’re special.) Can you say the same about your business? Many business owners can’t, and that’s a critical mistake. This knowledge is the essence […]