Spring is here…
Love that brand colour inspiration!
Brand colours can provoke emotion and memory association that affect how your brand is perceived in the marketplace.
We make colour choices everyday during brand exploration, website design, and other branding activities on behalf of our clients. Research shows that color has the ability to increase brand recognition by as much as 80%. It also affects how memorable or engaging design is, or how well readers comprehend text.
But most importantly it visually informs how people will “feel” about you and your brand, and how well you will stand out in a sea of competitors.
Colour Exploration
THE BLUES COLOUR BOARD
Fraser Valley Blueberries.
Beach Surf.
Blue Sky on a Brisk Winter Day.
A Painted Wooden Gate.
Beautiful Blues.
A crisp frosted leaf and a rusted gate bolt and padlock provide a beautiful golden contrast.
We’d love to help you explore your visual brand, brand messaging and brand strategy.
Texture Exploration
NATURAL TEXTURES BOARD.
Dry Exotic Plant Husks.
Glossy Chocolate Coffee Beans.
Reflective Rippled Blue Water.
Shaggy Fluorescent Moss on a Roughly Etched Tree Bark Stump.
Nature provides us with organic, earthy colours and textures.
Visual brand and brand colour exploration are just two basic elements of branding. We’d love to work with you and explore all of the other key brand elements your business needs to thrive.
Daily Inspiration Is All Around You
As a designer I am inspired by the beautiful natural colour schemes and textures I find all around me (like flowers, fabrics, stone and wood structures). With a mobile camera phone it’s super easy to quickly capture images on the fly during my daily travels, and then sample the colours directly from the photos into Photoshop or Illustrator. Personally, I like to create colour boards, texture boards, creative journals, scrapbooks, and in-house storyboards from photos, fabric swatches, magazine articles, greeting cards or anything else I believe has creative potential. The intention isn’t to copy what I see, but to be inspired by it.
You never know what will spark a new idea. Colour palettes, shapes, and patterns from my archives help me explore a “look” or “feel” for a current or upcoming project when I’m brainstorming a creative direction with my team here at Original Ginger.
I do the same with fonts by earmarking pages of magazines or pinning online images to a Pinterest board. It’s a great way to archive font pairings that work well together.
Colour Exploration
PRETTY IN PINK COLOUR BOARD.
Hues of Pink Rose Petals.
Hot Pink Carnations.
Dusty Pink Gerber Daisies.
Gradients of Salmon Pink Dahlia Petals.
A yellow button center and green foliage add beautiful contrast to this “Pretty in Pink” colour palette.
Let’s have some fun and explore your brand colours together!
Texture Exploration
WOODLAND TEXTURES BOARD.
A Mossy Sun Speckled Woodland Floor.
A Feathery Fringed Water Plant.
Vibrant Iridescent and Shimmering Hummingbird Feathers.
A Wispy Dew Kissed Carpet of Grass.
Inspired by nature, this is one of the most calming colour palettes.
Let’s work together to discover colours authentic to your brand…
How Can You Create Your Own Inspiration Boards?
With free online tools like Pinterest and COLOURlovers, it’s simple to create design archives and experiment with different colour palettes. For anyone planning to explore their brand, re-decorate their home, build a backyard sanctuary, hold an event, or embark on a creative project of any kind, I highly recommend using these tools to create your own storyboards.
Storyboards help you discover ideas and prepare for more in-depth discussions with an agency like ours at Original Ginger; PLUS, they’re a whole lotta’ fun!
– Imagine your brand: authentic and engaging –
Unlock Access to Our Guide:
Why You Need to Think Smarter About Your Brand
You know who you are. What you look like, how you sound, what you care about and believe in. What you offer, what makes you special. Can you say the same about your business? This guide helps you understand the benefits of a strong and authentic brand.
Are you ready for colour?
Learn more about how we can help you explore your visual brand personality with colour. Contact us for your free brand consultation.
Solid branding is the cornerstone of your business. Hire branding experts who can help you make it unique and memorable.
