Feel like the tortoise, not the hare, when it comes to your small business website? Turns out, you may be missing the ONE thing that can give your business an edge over your competitors — an Original Ginger Small Business Website Package!
Forget the Slow Road, Find the Fast Lane!
As Creative Director and founder of boutique branding and marketing agency, Original Ginger. I can relate to the trials and tribulations of getting a small business website up and running. Even if you already own a successful business, I’m sure you’ve wondered, can I do even better? Why are others in the same industry attracting more customers? Why are their sales through the roof?
Getting your ideas off the ground can be hard. That’s the thing that no one tells you when you start a small business. That’s what I learned when I started my small business. It’s a lot like having a baby. No one tells you about all the effort, time, the sleep deprivation… and it doesn’t help when you see all the stories of people who started businesses in their garages and are now successful millionaires. It kind of makes you feel like the turtle when you want to be the hare.
That’s why I want to share a story with you. It can take a while to get your business to where you want it to be, but if I can save you from making the same mistakes that many start ups do, it will be well worth it.
So, what is the secret to a better online presence?
This is the story of a client named Brenda. Brenda had one very important ingredient missing in her business plan – a great website. It seems like a no-brainer, right? Everyone needs a website these days. But, she needed a website fast, because every delay in her business launch was costing her money, and more stress. She needed a small business quick start.
She wanted more leads, more customers, more sales, and to do that, she had to provide people with more than just her phone number. She needed a small business website that instilled trust in what she does, and one that positioned her products and services in a way that spoke to her target market.
The Lessons Brenda Learned About Website Building
Brenda needed a website that truly reflected her business, her personality, her strengths and beliefs. But, like many business owners, she wasn’t a designer or a web developer, she couldn’t code. And, she couldn’t afford to hire a designer or a developer full-time. So, she thought, her time was free, right? She could use her off hours and indulge in a little do-it-yourself, or website DIY.
Imagine your website: beautiful, functional and effective
Unlock Access to Our E-Book:
Website Design: 21 Tips that Convert
This guide will help you understand the balance between design, function, customer experience and user experience for an effective website. It’s a strong resource, an informative read, and would be very helpful prior to meeting with an agency like Original Ginger.
Yet, as Brenda soon discovered, DIY was neither quick or easy. And her time wasn’t free. It came at a cost. She was devoting so many hours trying to patch together a site, that she was neglecting other areas of her business.
That’s when she wished someone had come down from the clouds and offered her a solution that worked. Not something cookie-cutter, or something way out of her price range, but a professional, business website, for a one-time flat fee.
That’s when she found us at Original Ginger. We come from a ‘big business’ background but now focus all our efforts and services on working with small business owners. We talked to Brenda about the challenges she was having and how our Small Business Website Packages could be the perfect solution. Brenda’s response, “How I wish I had something like this when I was first considering a website! It would have saved me so much time, money and effort!”
A Small Business Website for Brenda
In a matter of weeks (yes, weeks), our team at Original Ginger delivered Brenda’s beautiful, customisable WordPress website. It was functional, responsive, unique, completely hers, owned by no third-party, and it can grow with her business. Brenda will be able to customise it as she sees fit and can add new features as she needs them; add-ons, such as customised content writing, videos, custom illustrations, custom photography, security monitoring and more.
Plus, it looks professional! Brenda wanted a website that was designed by a professional design agency, within a small business budget and that’s what she got along with personalised “boutique” quality service. It was the perfect solution for her small business!
All our Small Business Website Packages come with access to support and how to tutorials, even after your website goes live. Like Brenda, you’ll appreciate what a stress reliever it is to have a small business website that truly reflects your vision, your skills, your passion and the values of your business. It will attract new customers time and again.
Parting Advice for Avoiding Website Woes?
Here’s the ONE thing Brenda learned through this process, the ONE ingredient she was initially missing that stood in the way of her success: She was missing TRUST. I know, it seems such an easy thing to do, but it’s not always easy to entrust your business into someone else’s hands. It’s your baby. It’s your ideas. It’s your livelihood. But, you know what often makes a great business leader? It’s knowing when to delegate, knowing when to ask for help. Then, finding the people you can trust to bring your business to the next level.
With Original Ginger’s Small Business Website Packages, it could be as easy as picking the kind of site you need, the features you want, and then letting the pros build it for you. And I highly recommend that you give us a try.
Get more information on our Small Business Website Packages. It could be the secret ingredient that not only gives your business a quick start, but a head start over your competition!