Original Ginger: Experts in Real Estate Social Media Marketing
We Approach Social Media As A Support Tool for Residential Builders and Developers, Not A Standalone Tactic.
Our focus is on reinforcing credibility, educating buyers, and maintaining visibility throughout longer consideration periods — rather than chasing engagement for its own sake.
In the crowded world of social media, simply posting every day on Facebook, Instagram, or X won’t cut it. Without a clear strategy and structure, your content risks becoming just another blip in the endless digital noise, easily overlooked and soon forgotten.
What You Really Need is an Intentional Social Media Strategy
Original Ginger specializes in Real Estate Social Media Marketing services built around your marketing goals.
We develop relevant and timely social content to help you:
- launch a new development
- promote a pre-sale
- support long-term leasing
- drive traffic to your sales center
- and cover all your property marketing needs!
Facebook Marketing Backed By a Real Strategy
We’re not just posting real estate listings — we build out full content plans mapped to your development timelines and sales cycles.
Our goal is to create a consistent and well-planned real estate Facebook marketing plan that translates into more showings and viewings. Do you want to build early interest during rezoning? Drive urgency at launch? We time every post for maximum impact.
Your team won’t have to juggle platforms or second-guess what to post next. We’ll manage everything — the strategy, the calendar, and the day-to-day execution — so you can put all your energy towards closing deals.
More Than Pretty Pictures — Real Estate Content That Works
A visual-first approach on Instagram is ideal for real estate.
However, you need more than pretty pictures to stand out. That is where execution matters.
Here at Original Ginger, we turn drone shots and 3D renders and build updates into sharp, scroll-stopping content that gets noticed!
As a real estate Instagram company, we’ve helped family-run developers and boutique teams turn visuals into momentum, from first teaser to final walkthrough.
Full-Service Real Estate Social Media Marketing Services
Ideation and
Content Planning
We brainstorm creative, on-brand content ideas that support your broader marketing goals and help fill your editorial calendar year-round.
Writing and Design
From sharp headlines to branded infographics and eye catching graphics, we write and design content that fits your tone and attracts attention in a crowded feed.
Content Scheduling and Publishing
Our team can customize messaging and tagging for each channel and schedule posts to match platform-specific best practices.
Audience Growth and Engagement
Aside from growing your following, we can help you attract new leads and keep your buyer pool active and informed.
Comment Moderation and Reputation Monitoring
We also track mentions, respond to comments, and flag new leads to keep your channels polished and responsive.
Performance Tracking and Reporting
Are we reaching your target buyers? Are we driving traffic to your sales pages? Our reports tell you what’s working — and we adjust based on real data.
Social Media That Supports Your Entire Brand Strategy
Social content should never feel like an afterthought tacked on at the last minute.
Original Ginger can build continuity across your brand touchpoints to make your socials a seamless extension of your bigger marketing picture — from your website and sales sheets to your signage.
We’re here for you, whether you’d like us to take the lead entirely or simply lend a helping hand to your internal team. We’ll create a personalized plan that perfectly fits your needs. Most of our wonderful clients in real estate development notice positive results within the first month and truly appreciate having one dedicated team to bring all the pieces together!
“We recently reached out to Original Ginger to improve our online presence, rebrand and amp up our social media. The process to accomplish all of these goals exceeded our expectations with the guidance of Lisa, Todd and and their highly skilled team!
Their level of professionalism, expertise, creativity and new concepts were welcomed and communication was concise. Our new website was launched , promotional materials improved and our ordering guidelines streamlined.
As an ever evolving custom home builder we will continue to work with Original Ginger on new projects and would highly recommend them to others!“
– Bill Larson, Owner, Integra Homes
Let’s Make Your Socials Sizzle
If you’re ready for Real Estate Social Media Marketing services that go beyond the basics, reach out to Original Ginger today.
Our Vancouver-based creative team, focused on real estate content, knows how to get results, and we’re ready to put your brand in the spotlight!
Call us at 778.298.1966 or 1.855.298.8650, or contact us online to book your consultation.
