Brand Strategy.
What’s Your Winning Brand Strategy?
When was the last time you zoomed out and took a look at your brand strategy? Have you invested the time to build a cohesive brand? As your business grows and evolves, you may realize your brand strategy no longer fits the story of who you are and what you do.
A brand strategy maps out how you want to define your business, what makes you stand out, who your ideal customer is, and how your customers experience working with you. It’s a guideline, not only for marketing strategies, but for your business as a whole. Let’s work together to define a strategy that positions you to excel and grow.
Why Do You Need a Brand Strategy?
Without a cohesive, clearly defined brand strategy, it’s nearly impossible to consistently communicate who you are and what you do.
How do you ensure your brand visuals and messaging represent you properly? How do you determine which marketing activities will grow your business? These are just a few of the questions we explore in the process of defining your brand strategy.
A meaningful brand strategy transforms far more than just your communications and visual branding. You’ll get more qualified leads and close more business. You’ll increase customer retention, turning existing customers into brand ambassadors. Most importantly, you’ll define your purpose, create consistency for all brand touchpoints, and keep your employees focused on customer experience.
If you’re ready to dive deep with your brand to transform your business, let’s get started. Begin from scratch with an Original Ginger brand discovery workshop, or retool an existing brand with our strategy experts. With years of experience, we can help you uncover solutions and bring original thinking to your brand strategy.
Brand Assessment
Even established businesses need help to see the forest for the trees. A wise business owner knows when to step back for a more objective look. As part of a brand assessment, we’ll help you identify areas needing improvement, products and services that could be at risk, new ways to expand revenue, and gaps between what your brand represents and what your customers feel it represents.
Conducting a brand assessment will help you improve on existing strategies, while repositioning and fortifying your business for greater success. Best of all, you and your staff will feel energized and inspired to recommit to the vision and goals of the business.
“We really enjoyed working with the Original Ginger team. They brought our diverse team from brand discovery through to final concept and logo design effortlessly. It was a real pleasure to collaborate with them. Undoubtedly we will return to them in the future.“
– Daniel Collins, Inclusion Langley Society
Brand Discovery
Our in-depth, collaborative brand discovery workshops are like a long, hard look in the mirror.
This can be challenging, but we promise it’s worth all the while. We’ll make the process fun, explorative, and engaging by helping you think about things you’ve never considered, and honing those ideas and insights into a cohesive strategy for your brand moving forward.
As part of your brand discovery exercise, we’ll cover a wide range of topics including business goals and objectives, brand exploration, logo design and the creation of a brand guide. We encourage you to engage your whole team in the process, so that everyone feels energized by the transformation.
When building your brand is a collaborative process, it leaves your entire team feeling excited about your future. At the end of your brand discovery, you’ll walk away with a clearly defined brand that can be consistently represented in everything you do: how you communicate, how you appear in the market, how your staff engage customers, and how you tell your story.
Other areas covered in a brand discovery exercise include:
- Competitor and Market Research
- Stakeholder Needs
- Organizational Vision, Goals and Values
- Characters and Values of Your Brand Essence
- Brand Positioning
- Brand Voice and Tone
- Brand Naming
- Taglines and Straplines
- Domain Name Availability and Guidance
- Brand Standards and Guidelines Development
Brand Messaging
What do you want to say? As part of your brand strategy, you’ll need to clearly define what your key messages are and how you’re going to communicate them. Are you the cheapest? The best quality? The fastest? Whatever it is that sets you apart from the competition, you need to be able to deliver this message to the market in a consistent and effective way.
Our brand messaging services help you find the essence of who you are. We’ll uncover your truth and your story, and build your messaging and visual identity around it. Brand messaging is more than just what you say, it’s also where and when you say it. We’ll craft communication materials, then guide you on what platforms and channels will best share your story.
– Imagine your brand foundation: built for growth and future success –
Unlock Access to Our Guide:
The 5 Planks to Brand Strategy: How to Attract the Right Customers and Generate Leads
This guide is full of information on how to create an overall brand strategy that works toward your business goals. It helps you craft an authentic brand story, then helps you uncover when, where and how to communicate it to your target audiences.