Launching Your Branding the Right Way
Branding is the way you actively share your business with the world. It’s how your business looks, feels, and sounds at every customer touch-point. Your biggest takeaway from our brand discovery process will be gaining clarity. Without being clear about what your brand’s mission is and how you differentiate yourself from the competition, it’s tough to stand out in the marketplace. A strong brand strategy will help you act on all marketing activities that follow.
Launching a New Brand?
Are you starting a new venture and want to launch your brand the right way?
Our team of top-notch branding experts can delve into the strategy and details of how to launch your new brand effectively, suggesting ways to get the best reach, engagement, responses and results.
Need a Re-brand & Re-launch?
Do you have an existing brand that needs revitalizing and refreshing?
We can work with what you already have—and make it better. We’ve worked with many companies that simply need a boost to their corporate image, or want to access new audiences through a brand that’s more relevant to their chosen markets.
Are your sales lagging? Have you seen a decrease in sales leads or lead quality? Maybe your company has grown and evolved, and you don’t know exactly how to accurately represent your changing brand. If your existing branding isn’t working the way it should, a rebrand and relaunch may be exactly what you need to start fresh.
Branding can make or break your company’s image.
Before you plan any creative or communication strategies, you should have a solid brand strategy foundation in place. A brand strategy will give you a blueprint of how, when, where, and what should be communicated about your brand, and to whom. Plan your brand strategy with the experts at Original Ginger. Our process involves the following:
- Brand Assessments
- Brand Discovery Workshops
- Competitor and Market Research
- Vision and Goals
- Brand Essence (Characters and Values)
- Brand Positioning
- Brand Voice and Tone
- Brand Naming
- Domain Name Search and Guidance
- Brand Messaging
- Brand Story
- Taglines and Straplines
- Brand Guidelines Development
Brand Creative & Visual Identity
Your brand identity is your face to the market, and a crucial element to your overall branding.
It’s your messaging, your logo, and all other visual aspects of how you present yourself. It needs to tell your story and connect with people in a way that is meaningful to them—and for your business.
Your Brand Story
Your brand story creates a direct emotional connection with your customers. People who relate to your story—what you stand for, what you do, or what you offer—will choose you over your competitor. Better still, they’ll be more likely to stick with you over the long term. A great brand story gives your business a personality that makes it harder for others to copy and compete with.
Whether you’re a small company bursting with ideas or an established business that’s growing quickly, you’ve got a story to tell. Your story starts with you, but we can help you refine it so that people want to explore, share, and engage with it.
Your logo is the most visible element of your brand. It’s an image that people will easily recognize and that will visually represent your business. Many people mistakenly think their logo is their entire brand identity, and while it’s certainly an important part of it, it’s by no means the only one.
We can develop and design a logo for you as a standalone project, or as part of a more comprehensive brand discovery.
From stationery and banners to tradeshow booths and company t-shirts, there are a lot of ways that graphic design can play a part in your brand image. Our team of talented graphic designers can support you with one-off designs or develop a broader design approach in line with your brand strategy and visual identity.
- Artistic Direction
- Graphic Design and Illustration
- Brand Icons, Colours, and Fonts
- Stationary Package Design
- Print and Marketing Collateral Design
- Location Signage Design
- Interior Signage Design
- Wayfinding Design
- Vehicle Wrap design
- Branded Apparel and Schwag Design
Photo / Video Artistic Direction
Highlight your brand and products with a suite of photographs that compliment your overall brand strategy. Stock photos can only take your website so far. Our photographers, videographers, and art directors can help you bring your brand to life with photography, product photos, and video production.
As part of your overarching branding strategy, it’s important to plan marketing communications.
Your brand strategy is both visual and communicative. Do you know the best way to share your brand personality? Do you excel at crafting just the right content to deliver at the right time? Do you understand which marketing channels will result in the most reach? Do you know which marketing channels offer the best format for communicating your story? We do!
We can help you develop and refine your content marketing and communications strategies across your most relevant customer touchpoints to attract, nurture, and maintain a loyal customer base. We’ll also help you create a content strategy and content marketing calendar, set clear timelines, and stick to them.
– Imagine your brand: authentic and engaging –
Unlock Access to Our Guide:
Why You Need to Think Smarter About Your Brand
You know who you are. What you look like, how you sound, what you care about and believe in. What you offer, what makes you special. Can you say the same about your business? This guide helps you understand the benefits of a strong and authentic brand.