Website Content Strategy.
Launching a new website is so much more than just design and development. You know that your copy and brand story are important, but with so much to say, it’s difficult to know where to dive in. What content should be featured on the site? How should your content be organized on each page? How are you going to draw your reader down the page? And what about SEO? This is where content strategy comes in.
At Original Ginger, we believe in the big picture. Your story comes first, with a comprehensive content strategy that will dictate what you say about your brand, and how you entice visitors to convert to customers on every page. Our strategy consultants begin by asking questions that help you articulate your goals for every page, and hone your messaging. We’ll audit your existing site and brand messaging to understand your story and identify gaps. And if you’re starting from scratch, don’t worry. We’ll plan, develop, and manage content for your future website.
Content Marketing and Copywriting.
Your website is a living marketing tool. While you’ll create static pages that tell your brand story, a good website will enable you to grow. Whether you’re adding new services or products, or building a robust content marketing strategy that improves your SEO and engages your customers with fresh blog content, our website strategies remain flexible to keep your brand fresh. Need help writing? No problem. Our content strategists and copywriters are here to help.
Learn more about our content marketing or discover our copywriting philosophies.
View a Content Strategy Case Study.