What’s in a Logo?
At Original Ginger, we help companies put their brand into perspective. A logo is only one part of your brand and identity. When we partner to design your new logo, we take a more in-depth look at your overall brand. Whether you are looking for a straightforward logo design or need a full brand strategy, we can help.
A successful logo will bring up associations with your brand’s meaning, messaging, and story. Your brand logo will also inspire design, fonts, and colours used in marketing collateral and web design.
We’ll complete comprehensive research to understand where your brand currently is, and where you want to grow. Then, we’ll work with you to design a logo that represents your organization in a unique and memorable way.
Our Logo Design Process
Logo Design Ideation
Let’s begin with an exploration process. We’ll see what inspires you, from fonts to illustrations to colour palettes. Logo design is a creative process, and our talented designers pride themselves on coming up with something that is as unique as your business.
Final Logo Designs
You’ll receive our best concepts and creations to consider. After you’ve given us feedback, we’ll present your final logo in various file formats for both print and web, plus any required variations. We’re happy when you’re happy.
In order to keep your brand consistent, you’ll need new design guidelines that dictate how your brand should appear. A brand guideline document will clearly spell out how to use your logo, how not to use your logo, and everything in between.
Logo Design Case Studies:
“Original Ginger hit the nail on the head! They created the perfect logo for my company. I love the process we went through to really figure out what I was looking for because even though I had an idea, I still didn’t know exactly what I wanted. They helped me focus on the most important things I wanted my logo to portray and in the end I could not be happier! All of my members love it and that was very important to me. Many thanks to Original Ginger!!“
– Ayanna Gibb, Owner, Inspire Women’s Fitness