What is Marketing Automation?
Today’s digital marketing is highly complex and personalized. Many savvy businesses choose to rely on automated marketing campaigns that steadily nurture prospects and leads over time. At Original Ginger, our marketing automation services can range from simple automated email drips for B2B leads, to complex content marketing campaigns with social media retargeting, downloadable materials, and fully automated emails that are personalized to the interests of your targeted customers.
At a time when your customers expect highly personalized marketing and advertising, is automation really the solution? That’s a fair question! In many cases, we believe automation plays a key role in your marketing strategies. If you’re a growing SMB (Small or Medium Business), you simply won’t have the manpower to deliver personalized touchpoints every step of the way. Allow our digital strategists to craft automated flows (some call them funnels) that are uniquely targeted to your customer, with copywriting that retails a personal feel, without needing to recreate the wheel with every email.
How Does It Work?
Let us paint you a picture.
Imagine you’ve got a contact form on your website, and someone fills it in. Where does the information go? What process is in place to share relevant information with them following sign-up? How will this close a sale? How will this help you build your brand?
What if we told you that contact info could be streamlined straight through to a specific email subscriber list? What if we said that strategic email campaigns could be triggered to auto send whenever someone signs up? What if we told you this was all possible and you didn’t have to lift a finger?! This is just one example of how marketing can be effectively automated.
We provide WordPress automation recommendations as part of our web design and content marketing service packages. Ready to learn more? Contact us to learn how you can get started.