Social Media Management.
Everyone is On Social Media.
Your customers, your competitors, your great aunt Marnie. If you don’t have a measurable social media management strategy in place, this is the sign you’ve been waiting for. It’s time to start.
Perhaps you’ve already been posting here and there, generating a few likes from your most loyal customers, but you just aren’t seeing the impact. If that’s the case, we probably don’t need to tell you that social media is more time consuming than it looks! That’s why you need a strategy. We’re here to help you cut down on time while leveling up on impact.
Our Social Media Management Services.
Original Ginger can implement full-on social media management services, or provide partial support services to your internal team.
It takes creative brainstorming to come up with content on a daily, monthly and yearly basis. Your brand messaging has to be authentic and clever to get people’s attention. We’ll come up with ideas for your editorial calendar that tie in with the rest of your marketing efforts.
Content Curation, Writing and Design.
From witty captions to meaningful infographics to attention-grabbing promotions, we know how to think outside of the box. You can also rely on us to resize assets for use across the various social channels. We’ll research creative and trending hashtags that get you new followers, and craft messaging that makes sense for your brand.
It’s just smart business to look ahead and plan your content in advance. We’ll ensure your upcoming promotions and initiatives get reasonable air time, while ensuring your marketing efforts get reach. We have a process in place for you to provide your input and everyone on your team will love having an at-a-glance snapshot of what is happening and when.
Tool Set Up.
You don’t have to worry about managing multiple social channels, tracking follows and followers, engaging influencers, or measuring results for all of your social activities because we’ll do it for you, using the right tools for the job.
Once the social media calendar is set, the posts and visuals still need to be scheduled to each social channel. It doesn’t always make sense to share the exact same messaging on each channel, and some channels like Twitter have limitations. Social media is our jam, and we’re on it!
This is about using your social media content to strategically generate new leads and improve customer retention. We’ll work with you and your sales team to identify and nurture existing customers who are actively online.
Moderation and Listening.
Listening programs and moderating comments on your social media plays a crucial role in your company’s online reputation. Active social accounts translate to followers, mentions, comments, and engagement. It says a lot about how people perceive your brand. We’ll monitor your accounts, comment to targeted profiles, and ear mark any new leads we may come across in the process.
Integration with a Full Content Marketing Strategy.
Having Original Ginger manage a full content marketing strategy allows us to create consistent connectivity with all your other brand communications like blogs, ebooks and newsletters. To be effective, they need to work together. You and your team get to provide lots of input and we get to apply our years of experience to create a cadence. You’ll love seeing it all come together seamlessly. Most clients get an ‘aha’ moment even after only experiencing our social media management services in the first month.
Reporting and Insights.
Social media isn’t about how many followers you have. A successful social media content plan correlates directly with the quality of your followers. Are we engaging your ideal customers? Are we nurturing brand loyalty from existing customers? We monitor and analyze efforts to ensure we are getting the results you want, and adjust accordingly.
When you’re ready to initiate launching a more powerful online presence, give us a call.
“I have had the privilege of working with Original Ginger twice. Their down to earth approach, coupled with their wealth of professional knowledge creates a positive, open, collaborative and supportive process that brought my Companies’ visions to life! Working with Original Ginger, you never feel that you are alone.
From the design process to the final launch, Original Ginger prepares you and your company for success. Their training phase teaches you all you need to get started building your online presence and managing your social media, to make your mark on the business world. After your website is built, they are only an email away, and only too glad to assist with any questions you may have. I consider them to be a part of my team and deem it a pleasure to know and work with them. How do I describe perfection; easy, two words — Original Ginger!“
– Andrew Shields, Owner, Fourty Winks Designs | Partner, Eric’s Custom Frames