Imagine a bicycle wheel. Branding and a website are the hub. Initiatives like email marketing, social media, video and other marketing tools are the spokes, driving the bicycle forward. This articles focuses on one of the spokes; email marketing, and here are 6 snackable tips for creating top-notch emails.
Have a Plan-Stan – Due dates can creep up on you and creating content on the fly can be challenging to say the least. Be sure to have a planning calendar where you have content you can plug in as needed.
Keep it Casual – Emails should be inviting, so use a conversational tone and keep it easy to read.
Don’t beat around the Bush – People tend to skim and scan their emails, so include bite-sized chunks of info. Bold headlines with 2-3 sentences of copy makes it easier to find relative content and include keywords in headlines for great SEO.
Think about Links – If you’re promoting a specific product or service, don’t make people search for the right link. Drive people to a specific page on your site – like this one for email marketing. Show them any new arrivals and give them an easy path to purchase.
Mouth-Watering Media – Encourage them to at least click-through by including beautiful images, animations, or short videos that may stir their impulse buying.
Ignite their Intrigue with Next Steps – Reinforce their interest. Offer links to tips, training, user groups, surveys and customer support. If an action is desired, such as an online purchase, be sure to include a link to your website and redirect them to the appropriate page.
Get started with a strategic marketing plan that includes top-notch emails now! Contact us at 778.298.1966 or Toll Free at 1.855.298.8650. We’ll make it easy for you to attract subscribers, create and send beautiful email newsletter campaigns, and monitor your results through stunning campaign reports.